Product Experience Analytics Lead (New York)

WORK OPTION: Remote_________________Group and Position SummaryThe NBA’s Direct-to-Consumer (DTC) team is responsible for delivering the NBA experience to fans everywhere through best-in-class digital products, including NBA League Pass, NBA ID, and the NBA App. The team drives innovation across product, content, and distribution to deepen fan engagement, grow audiences, and power the league’s global digital business.Job SummaryWe are seeking a Product & Experience Analytics director to serve as the senior-most analytics leader supporting Product, Content, and App experiences across the NBA’s global digital ecosystem.This role is a highly strategic, senior individual contributor who operates with broad scope, influence, and accountability, acting as the primary thought partner to senior product and business leaders. You will define how success is measured across the fan journey, establish scalable analytics frameworks, and drive step-change improvements in engagement, retention, and monetization.You will own the end-to-end analytics strategy across product and content experiences—spanning measurement, data collection, experimentation, business intelligence, and insight generation—while ensuring alignment with broader league-wide data and business objectives.This role requires a unique combination of deep technical expertise, business acumen, and executive-level communication, with the ability to influence roadmap decisions and shape long-term strategic direction.Major ResponsibilitiesStrategic Analytics & Business LeadershipServe as the primary analytics leader and strategic advisor to Product, Content, and App leadershipDefine and drive the analytics vision, roadmap, and operating model for product and content experiencesTranslate complex behavioral and business data into clear strategic recommendations that influence senior leadership decisionsPartner with executive stakeholders to align analytics priorities with company-wide growth and engagement goalsProduct & Content Experience Measurement & AnalyticsOwn the measurement strategy for fan journeys once they land in the product ecosystem from onboarding through engagement and retentionPartner with Product and Engineering to define instrumentation requirements, ensuring data is collected safely and accurately, and embedding analytics best practices into the development cycleLearn and evolve the data taxonomy, tracking, and tagging framework, translating business questions into scalable measurement decisionsIdentify opportunities to improve product and content performance through advanced behavioral analysis and segmentationPartner with Product and Content teams to inform roadmap prioritization and feature developmentBusiness Intelligence & Data StrategyLead the development of scalable business intelligence frameworks, including KPI design, executive dashboards, and self-serve analytics capabilitiesDefine and standardize core metrics and data definitions across product and content teamsPartner with Data Engineering and BI teams to ensure robust data architecture, instrumentation, and governanceDrive adoption of BI tools and data products across the organization, enabling data-driven decision-making at scaleHands-On Analysis & Technical ExecutionConduct and oversee deep, hands-on analysis using SQL and complementary tools to explore user behavior, diagnose performance issues, and uncover opportunitiesWork directly with large-scale behavioral datasets (e.g., clickstream, video consumption, subscription data) to generate insightsCollaborate with advanced insights and data science teams on predictive modeling, segmentation, and personalization initiativesExperimentation & Optimization LeadershipDefine and evolve the experimentation strategy across product and content experiencesLead hypothesis development, prioritization frameworks, and test design in partnership with cross-functional teamsEnsure experimentation insights are translated into measurable business impact and scaled learningsCross-Functional Impact & LeadershipAct as a unifying force across analytics functions, ensuring consistency, rigor, and alignmentProvide technical and strategic leadership to shared analytics resources, including embedded analysts and external partnersMentor and elevate junior analysts through guidance, code reviews, and project leadershipEstablish best practices for analytics workflows, documentation, and knowledge sharingRequired Education/Professional Experience10+ years of experience in product analytics, data science, business intelligence, or related fieldsProven track record of operating as a senior IC or analytics leader influencing product and business strategyExperience in digital products, media, streaming, or subscription-based businesses strongly preferredDemonstrated success in building and scaling analytics frameworks and BI capabilities within complex organizationsBachelor’s degree required; advanced degree (MBA, MS, or equivalent) preferredRequired Skills/Knowledge AttributesProven ability to influence product strategy and decision-making through data-driven insightsAdvanced proficiency in SQL and experience working with large-scale behavioral datasetsStrong expertise in business intelligence, dashboarding, and data visualization tools (Tableau, Power BI, Looker, etc.)Deep understanding of product analytics, user behavior, and lifecycle metricsExperience working in a cloud-based data warehouse environment (Azure, Snowflake, BigQuery, etc.) Strong Experience with experimentation frameworks and A/B testing methodologiesFamiliarity with digital analytics tools (e.g., Amplitude, Adobe Analytics) and modern data platforms (e.g., Snowflake, Databricks)Experience with Python or R is a plusOperates with director-level autonomy and accountabilityInfluences VP- and SVP-level stakeholders on strategic decisionsDrives measurable business impact across engagement, retention, and revenueSets the standard for analytical rigor and excellence across the organizationKnowledge of basketball and a passion for the NBA and sports is helpful and welcome,Salary Range:$195,000 - $220,000Job Posting Title:Senior DirectorEmployees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.About the NBAThe National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.SummaryLocation:Type: Full time