Executive Vice President, Analytics

Executive Vice President, Analytics

At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.

As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview The EVP, Analytics pioneers client growth through an audience-obsession that strategically blends upstream audience insights & intelligence with downstream audience attribution & measurement to supercharge marketing performance outcomes. They combine creative, storytelling, and discovery disposition with performance, martech, and data levers that unlock meaningful marketing experiences at scale.

Armed with pharma experience, they seamlessly navigate the nuances of DTC and HCP marketing tactics to improve Marketing value gains. From identifying untapped audiences via marketing science to championing performance in the minutiae of placements, platforms, and partners to building a data strategy grounded in accuracy, speed, and incremental value, this candidate's team will blur traditional agency siloes and unlock a 1+1 = 3 effect to the client's business.

Responsibilities This candidate will lead the entire marketing workflow. They will focus on campaign measurement, including media, web, creative, and audience analytics. They will build positive relationships with senior clients and improve collaboration with external agencies, consultants, and vendors.

Equal parts art and science will be required for success, with verbal, written and visual communication command needing to be paired with expertise in numbers, methodologies, and technology platforms. The ideal candidate does not need to be able to answer every question that comes their way but should be able to leverage their 'consultant's acumen' to identify solutions, POVs, and pathways towards concrete solutions.

As a leader of people leaders, this candidate will also be responsible for mentoring and coaching of team members – impartation of knowledge, debriefing for areas of improvement and identifying opportunities to stretch team members for growth. They will also be expected to be a role model for team culture in celebrating diversity & inclusion and contributing to an environment that team members want to work in above and beyond salaries and titles.

The ideal candidate has:

• Insatiable curiosity – desire to explore the unknown for the sake of uncovering 'amazing'
• Analytical horsepower – chops to translate numbers into meaningful intelligence
• Clear communicator – proficiency to take any concept and ELIF (Explain like I'm five)
• Bold Solutions – value creator despite ambiguous, complex, undefined contexts
• Relationship hub – natural connector and ability to use network to drive collaboration

Qualifications

• 20+ years experience in strategy, audience insights, research, data science, analytics (media, web, creative, and audience), martech - pharma client + global experience
• Demonstrated leadership exerting influence from a product, process, and people POV
• Portfolio of past deliverables covering business intelligence, audience creation, market research, media strategy, campaign ideation, measurement reporting & attribution, martech solutions, data science modeling / engineering, performance marketing
• Success in building 360-degree relationships with stakeholders, peers and direct reports
• Experience and disposition for driving organic and new business revenue growth
• Center of gravity in Paid Media, adjacencies into Creative/Influencer/Content spaces