Associate Product Marketing Manager

Media.net, powers the Yahoo! Bing Network Contextual Ads program and is a leading global contextual advertising company that provides a wide range of advertising and traffic monetization solutions. Our diverse client base includes web publishers with premium content as well as registrars, hosting companies and holders of high value domain portfolios. We aim to consistently deliver long-term superior performance by using leading-edge technology, high-quality research, and proprietary processes that allow us to display the most precisely targeted, highest paying sponsored links and ad topics. We serve our contextual real-time ads customized for each visitor and each page view across billions of visitors, across 10’s of millions sites/domains on a server infrastructure that runs 1000+ CPUs, terabytes of RAM, and 1000’s of terabytes of data. With more than 1700+ employees, Media.net has one of the largest teams worldwide building a global contextual advertising business. By market cap, Media.net is one of the Top 5 largest ad tech companies worldwide. By revenue, Media.net is the #2 largest contextual advertising businesses worldwide. Media.net is acquired by Chinese Consortium for $900 Million USD in 3rd Largest Ad Tech deal ever and this acquisition will fuel Media.net’s global expansion strategy and provide access to China’s world-class talent and capital markets. About The Role We are looking for creative and analytical minds that can conceptualize and execute on the synergistic union of technology, user experience and monetization of online products. These products range from fledgling ideas that need nurturing to become functional and scalable, to large multi-billion dollar brands looking to grow their user base, enhance user retention or optimize their monetization. Be it solving mundane problems with a utility focused approach or creating newer products that engage and excite a range of audiences, the role requires agile individuals who can leverage Media.net’s technology and resources to drive success. The role requires you to collaborate with creative, product, engineering, media, analytics, sales, publisher management, demand management and compliance/legal to develop impactful experiences that engage customers and drive adoption. You would work with partners, vendors and clients and synergize our businesses by integrating/supporting their products/offerings or taking on projects geared towards achieving a client’s specific goals. You will build competition and market intelligence through research to make decisions on branding, positioning, prioritization of features/integrations and ensure successful execution around the growth and monetization of the products/projects assigned. It would be crucial for you to track product KPIs and take data driven decisions for product enhancements that impact business What You Will Do Go-to-market Strategy • Target Market and Competitive Research • Product Positioning & Feature Conceptualization • Managing Product Launches • Content & Messaging Strategy • User segmentation & identifying targeted marketing strategies Experimentation • Defining KPIs and goals • Measuring progress & assessing the impact of these products • Monitor Key Customer Satisfaction Indicators Team Building & Management • Build & manage a team to drive required efforts • Monitor performance and plan goal-setting for the future • Define processes & roles to be followed for task execution • Mentor existing reportees & train new employees Monetisation • Drive monetisation strategy balanced by a customer centric approach • Identify new revenue sources and optimize existing ones • Maximize user LTV using a combination of best working and new market practices What We Look for in a Candidate Required Experience • You have 2-6+ of overall work experience • You have 2-5+ years of relevant experience in marketing/product/online customer success in a technology company or startup. Leadership Qualities • You have the ability to collaborate and build relationships and influence decisions at multiple levels of an organization • You thrive in a robust environment and align available resources to a common goal Creative Mindset • You have a passion for technology, and a keen eye to identify opportunity in an ever-changing landscape • You have strong analytical skills geared towards iterative solution of user problems based with data Problem Solver • You are proactive in your approach to problem solving and navigating ambiguity and complexity Logical Approach • You think quick on your feet and can derive actionable insights based on information available • You are an expert communicator who can lead and manage relationships across organizational boundaries and vendor relationships At Media.Net people love their jobs, and not just because we offer the most competitive salaries in the industry. Our excellent benefits include everything from great medical and life insurance to catered meals. Our workspaces are comfortable and fun, complete with bean bag chairs, ping pong tables, and all the snacks you can eat. We have no dress code (tee-shirts are a-ok!). We have flexible work hours and flexible holidays, which means that teams pick their own work hours. Media.Net has its own concierge desk that doubles up as a travel agency. We are passionate about building the next generation of web products, and we believe that happy employees are the key to achieving this goal. If you like the idea of working in an exciting workspace on cutting-edge internet products that make a truly global impact (and wearing flip-flops to work), then we want to get to know you! #J-18808-Ljbffr