Influencer Marketing Manager

Influencer Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Influencer Marketing Manager based in United Kingdom.

As an Influencer Marketing Manager, you will build a new, performance-driven influencer acquisition channel from the ground up. You will own the full lifecycle, from creator sourcing and outreach to negotiation, activation, measurement, and scaling. Working across multiple SaaS products, markets, languages, and creator platforms, you will develop a qualified and reusable creator network. Your focus will be on measurable business outcomes, with trial CPA as the primary performance metric rather than reach or awareness. You will collaborate closely with paid media and creative teams to amplify high-performing creator content through paid advertising. The role combines strategic ownership with hands-on execution in a fast-growing, fully remote, results-oriented environment. With significant autonomy and a blank canvas to work from, you will have a direct opportunity to establish and scale an entirely new acquisition channel.

Accountabilities

• Identify relevant creators by product, market, language, and platform across Instagram, TikTok, YouTube, and relevant niche channels.
• Build and continuously maintain a qualified creator pipeline, assessing audience quality, engagement, partnership history, market relevance, and authenticity.
• Identify and filter out fraudulent or low-quality profiles, including purchased engagement, artificial growth, and audiences outside target markets.
• Maintain a consistent prospecting pipeline and monitor outreach activity and conversion rates.
• Conduct competitive creator research to understand which creators competitors work with, which formats they use, and how frequently they activate them.
• Develop personalized outreach approaches and negotiate rates, deliverables, timelines, formats, exclusivity, and commercial terms.
• Define appropriate compensation models, including fixed fees, performance-based models, affiliate arrangements, and product exchanges.
• Negotiate advertising usage rights, including duration, geographic scope, whitelisting, Spark Ads, and Partnership Ads.
• Establish reusable contractual frameworks aligned with applicable advertising transparency requirements across markets.
• Create creator briefs covering messaging, angles, requirements, restrictions, and areas where creators retain editorial freedom.
• Manage content production, timelines, approvals, and compliance before publication.
• Coordinate creator activations with media cycles, product launches, and key commercial moments.
• Develop long-term relationships with high-performing creators while managing unsuccessful collaborations professionally.
• Implement reliable tracking through dedicated links, promotional codes, UTM parameters, and product analytics tools.
• Monitor trial CPA by creator and campaign and use data to determine which partnerships should be scaled, renewed, or discontinued.
• Develop credible measurement proxies where attribution is imperfect, including post-purchase surveys, lift analysis, and temporal correlation.
• Deliver autonomous performance reporting and use data to support channel investment decisions.
• Share high-performing creator content with paid media specialists for amplification and collaborate with creative teams to exchange insights on successful content angles.
• Leverage AI and automation to make sourcing, qualification, outreach personalization, and reporting more efficient at international scale.

Requirements

• 2–4 years of experience in influencer marketing, ideally within a direct-response or performance-focused environment where conversion is prioritized over brand awareness.
• Demonstrated experience building a creator network from scratch rather than managing an established portfolio or relying primarily on an intermediary platform.
• Experience working across multiple international markets, with an understanding that creator ecosystems and communication approaches vary by country.
• Experience in subscription SaaS, subscription apps, or another performance-driven digital business is highly desirable.
• Strong negotiation skills, particularly around creator fees, deliverables, and advertising usage rights.
• Ability to assess creator authenticity and identify potentially fraudulent engagement or audiences, with the ability to clearly explain your analysis.
• Strong understanding of performance measurement, including tracking setup, UTM parameters, promotional codes, and product analytics.
• Comfortable making decisions based on CPA and conversion performance rather than reach, impressions, or estimated media value.
• Advanced use of AI tools to streamline sourcing, creator qualification, personalized outreach, and reporting.
• Strong organizational and pipeline-management skills, with the ability to manage multiple markets, products, creators, and deadlines simultaneously.
• High ownership and autonomy, with a builder mindset and the ability to create processes rather than simply optimize existing ones.
• Resilience and persistence when dealing with naturally low outreach response rates.
• Proactive, transparent, and comfortable in a demanding, results-oriented environment.
• French proficiency at a native or fluent level.
• English proficiency of at least B2, with the ability to prospect and negotiate effectively in English-speaking markets.
• Experience with whitelisting, Spark Ads, Partnership Ads, creator affiliate programs, or performance-based influencer campaigns is a strong advantage.
• Existing creator relationships within relevant verticals, experience in US or Southeast Asian markets, and knowledge of advertising disclosure requirements across jurisdictions are additional assets.

Benefits

• Permanent, full-time employment.
• 100% remote position within Europe.
• Flexible working hours and freedom to organize your schedule.
• Full ownership of a new influencer acquisition channel, with the opportunity to build the creator ecosystem, processes, contracts, and measurement framework from the ground up.
• Direct exposure to acquisition leadership and a short decision-making process.
• Opportunity to work across multiple SaaS products, verticals, markets, and languages.
• Clear, measurable impact through a performance model centered on trial CPA.
• Additional leverage through paid amplification of successful creator content.
• Strong autonomy over strategy, prioritization, and day-to-day execution.
• Professional development opportunities within a fast-growing SaaS environment.
• Flexible vacation policy based on trust and individual needs.
• Opportunity to work remotely from another time zone for one month.
• Two company-wide team retreats per year.
• Collaborative, autonomous, and performance-oriented remote culture.
• Significant opportunities for career growth as the business continues to expand.