National Account Sales Manager - In-store Bakery Focused (United States)

Company:

Cyril’s Foods

Reports To:

COO

Employment Status:

Full-Time | Salary, Exempt

Job Summary

At Cyril's Foods, we are greatly expanding our items to include many innovative products for the In-Store Bakery space.

The Key Account Manager is responsible for developing, managing, and growing strategic relationships with in-store bakery accounts. This role focuses on driving distribution, increasing product placement, executing promotions, and expanding market presence within regional and national operators, specifically selling to In-Store Bakery.

Education & Experience Requirements

• College diploma or equivalent combination of education and relevant experience
• Minimum of 5 years experience in selling to Category Managers of In-Store Bakeries
• Experience working with distributors and brokers
• Established relationships with in-store bakery category managers

Key Responsibilities

• Develop and maintain strong relationships with retail and convenience store accounts, distributors, and brokers
• Drive product placement, distribution expansion, and shelf presence
• Collaborate with distributors to execute pricing, promotions, and programs
• Develop and manage broker relationships to support regional sales efforts
• Plan and execute sales strategies to achieve revenue and volume targets
• Negotiate pricing, promotions, and trade spend with retail partners
• Conduct store visits, audits, and market checks to ensure execution standards
• Provide product training and presentations to retail partners and distributors
• Monitor market trends, competitor activity, and customer feedback
• Identify new business opportunities and expand relationships with existing accounts
• Maintain accurate records of sales activities, forecasts, and account plans
• Partner with marketing and product development teams to share market insights
• Attend industry trade shows, retail meetings, and company events
• Perform other duties as assigned

Competencies & Skills

• Strong communication, negotiation, and relationship-building skills
• Proven ability to manage large, multi-location operators with In-Store Bakeries
• Strategic thinker with strong analytical and problem-solving abilities
• Excellent time management and organizational skills
• Ability to work independently while collaborating cross-functionally
• Detail-oriented with the ability to manage multiple priorities
• Knowledge of retail operations, merchandising, and promotional planning
• Strong understanding of the in-store bakery marketplace
• Proficiency with Gmail and Google Workspace (Docs, Sheets, Drive, etc.)

Travel Requirements

• Must be able to travel to customer locations, distributor meetings, and trade shows throughout the United States, but travel will be focused in the Eastern U.S.
• Regular travel within the assigned territory will be required
• Overnight travel may be required based on customer and business needs

Work Environment

• Travel to retail locations, distributor offices, customer meetings, and industry events as needed

Benefits

• Health insurance
• Paid time off