Growth Marketing Specialist

Why This Role, Why Now Enterprise security buyers and developers now find, evaluate, and choose software across paid, organic, and AI-powered channels, and the teams that win are the ones that can test, learn, and adapt fastest. ReversingLabs is scaling its digital marketing and demand generation programs, and we’re building a modern, AI-enabled growth marketing engine to do it. This role sits right at the center of that effort. Is This You? You’re a builder and problem-solver who enjoys turning marketing ideas into measurable results. You’re as comfortable launching a paid campaign, building a nurture sequence, or updating a landing page as you are digging into the data to see what’s working, and you see AI as a way to transform how marketing gets done, not just a shortcut for writing copy. You’ll help attract, engage, and convert the enterprise cybersecurity buyers and developers who fuel ReversingLabs’ pipeline, while finding smarter, faster ways for the whole team to execute. At a Glance Role - Growth Marketing Specialist Team - Marketing Location - Remote, USA Compensation - $108,000 – $118,000 base + commission + equity Experience - 2 - 4 years Travel - none What You’ll Own Paid media & digital campaigns: Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Campaign Manager, and other platforms in support of demand generation, product launches, content promotion, webinars, events, partner marketing, and account-based marketing (ABM). You’ll own audience research, keywords, targeting, ad copy, landing page alignment, budget pacing, and A/B testing across creative, messaging, audiences, bidding, and conversion paths. Demand generation & email: Build, deploy, and optimize multichannel programs and email campaigns, including newsletters, content promotion, event invitations, lead nurture, lifecycle, and re-engagement workflows, for enterprise security buyers, technical practitioners, and developers. You’ll test subject lines, messaging, and CTAs, and support product-led growth (PLG) programs that drive community adoption, product registrations, and user engagement. Landing pages & conversion optimization: Build and maintain campaign landing pages and lightweight website updates in our CMS, using basic HTML and CSS where needed. Run conversion rate optimization (CRO) experiments on headlines, messaging, forms, and layouts, document hypotheses and results, and make sure every page is mobile-responsive, properly tracked, and aligned with campaign goals. SEO, GEO & discoverability: Apply SEO fundamentals to campaigns, landing pages, and web content, and contribute to generative engine optimization (GEO) so ReversingLabs shows up in both traditional search and AI-generated answers. Use Google Search Console, Ahrefs, and GA4 to spot search trends, content opportunities, and performance gaps. Analytics, reporting & experimentation: Track and report performance across paid media, email, web, and demand generation programs, including CTR, CPC, CPL, conversion rates, qualified leads, and pipeline contribution. Maintain and automate dashboards, support UTM tracking, attribution and conversion event setup, and turn data into prioritized recommendations judged on lead quality and pipeline, not just volume. AI-enabled workflows & automation: Use generative AI, AI agents, and no-code automation to speed up research, copy and creative iteration, audience analysis, reporting, data preparation, and campaign QA. Build reusable prompts and workflows, validate AI output for accuracy, brand consistency, and compliance with our data security and privacy requirements, and measure the gains in speed, quality, and performance. Cross-functional collaboration: Partner with Content, Product Marketing, Design, Marketing Operations, web development, and SDR teams to deliver integrated campaigns, resolve tracking issues, and support effective lead routing, qualification and follow-up. Scaling what works: Document successful AI workflows and automations, share best practices with teammates, and help drive AI adoption across the marketing organization. Other duties as assigned What Success Looks Like in Year One Campaigns across paid media, email, and landing pages launch accurately, on schedule, and with proper tracking, and are executed consistently and efficiently. Digital programs contribute to growth in qualified leads and pipeline, with ongoing optimization and experimentation improving conversion efficiency, lead quality, acquisition costs, and landing page and email performance. Reporting is accurate, timely, and actionable, and your insights lead to meaningful tests and recommendations tied to business outcomes rather than vanity metrics. AI-enabled workflows and automations deliver measurable productivity and quality gains, reduce repetitive work, and are documented so others can reuse them. Demand Generation, Marketing Operations, Content, and Product Marketing count on you for reliable campaign support and efficient execution. What We're Looking For Here’s what actually matters: Must Haves 2–4 years of experience in B2B digital marketing, growth marketing, demand generation, or marketing campaign execution. Hands‑on experience with paid search and paid social advertising, particularly Google Ads and LinkedIn Campaign Manager. Experience executing email campaigns in a marketing automation platform, and creating or modifying landing pages in a website CMS. Working knowledge of B2B buyer journeys, audience segmentation, lead generation, and marketing funnels. Strong analytical skills, comfort with marketing data, spreadsheets, and campaign reporting, and familiarity with GA4, campaign tracking, and performance measurement. Practical experience using AI tools professionally, including writing effective prompts and evaluating AI output for quality and accuracy, with specific examples of how AI improved a workflow, process, or outcome. Strong organization and attention to detail, the ability to manage multiple campaigns at once, and excellent written communication, collaboration, and problem‑solving skills. AI-Forward Mindset: You embrace AI and emerging technologies as part of how you work, using them to improve efficiency, solve problems, and deliver better results. You’re curious, open to new ways of working, and willing to experiment, learn, and help others adopt tools and approaches that make us more effective. Nice to Haves Experience in B2B SaaS, cybersecurity, developer tools, or enterprise technology marketing, especially engaging security professionals, technical enterprise buyers, or software developers. Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce. Experience with Google Tag Manager, Google Search Console, Ahrefs, Screaming Frog, or similar analytics and SEO tools, plus an understanding of SEO, GEO, CRO, and landing page experimentation. Basic HTML/CSS skills and experience working in a modern CMS. Familiarity with account-based marketing and product‑led growth strategies. Experience with ChatGPT, Claude, or similar AI platforms for research, content development, automation, and data analysis. Experience building lightweight automations with Zapier, Make, n8n, or similar, and basic scripting or API experience connecting marketing tools. Familiarity with Canva, Figma, or similar tools for lightweight creative development. About ReversingLabs ReversingLabs is the leader in software supply chain security, helping the world's most security‑conscious organizations detect and respond to threats hidden inside software. Our platform is trusted by Fortune 500 companies, government agencies, and security teams globally. We're a company that takes the work seriously and takes care of the people doing it. Careers Page · LinkedIn · Our Technology Benefits & Financial Health We built our benefits around what actually matters to people, not just what looks good on a list. Financial Security 401(k) with Traditional and Roth options Flexible Spending Accounts (Health & Dependent Care) Health & Wellbeing ~90% employer‑covered medical premiums HRA to offset your medical deductible 100% employer‑paid dental, vision, disability & life insurance Pet insurance + Calm app membership Work-Life Balance Flexible PTO Quarterly Wellness Weekends - company‑wide 3-day breaks built into the calendar Remote work stipend for internet & cell 8 paid volunteer hours annually Growth & Culture Clear paths for advancement and internal mobility A collaborative, remote‑first environment where your work has real impact Our Hiring Process We respect your time and want to be upfront about what to expect. Our process typically takes 3-5 weeks and includes: Application Review - We review every application and aim to respond within 7 business days Recruiter Screen - A 30‑minute conversation to learn about you and share more about the role Hiring Manager Interview - A deeper dive into your experience and how you think Subsequent interviews with key members of leadership and the team Offer — We move quickly once we find the right person Questions along the way? Reach out to Nicole Marquis at View email address on click.appcast.io. What Happens Next Ready to apply? Hit the button above. If you'd like to learn more about life at ReversingLabs first, visit our careers page or connect with us on LinkedIn. We look forward to hearing from you. Why ReversingLabs Inc. Best Workplace 2025 Built In Best Place to Work 2025 & 2026 2026 Cybersecurity Excellence Award for Top Software Supply Chain Security Solution 2026 Gold Globee Award for The New Standard for Software Supply Chain Security 2026 Global InfoSec Award 2026 Fast Company’s Best Workplaces for Innovators We believe the best teams are built from diverse perspectives, backgrounds, and experiences. ReversingLabs is an equal opportunity employer and does not discriminate based on race, color, ethnicity, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, or any other protected status. For U.S.-based roles, candidates must be authorized to work in the United States without current or future sponsorship. ReversingLabs does not offer visa sponsorship at this time. Applicants only. Recruiting agencies, please do not contact. #J-18808-Ljbffr ReversingLabs