Event Marketing Manager

Event Marketing Manager Reports To: Chief Communications Officer Position Status: Full-Time FLSA Status: Exempt Compensation: Starting at $105,000/year Location: Portland, Maine headquarters or hybrid Position Summary Do you have a knack for planning and executing events in a meaningful way? Are you collaborative and curious with a data‑driven mindset? If so, don’t miss this opportunity to join a fast‑growing enterprise software company disrupting the global manufacturing technology market from Portland, Maine. We are seeking an Event Marketing Manager to lead the strategy and execution of the company’s international event marketing program. This is an exciting role for a marketer who enjoys working across departments to evaluate, plan, and execute in‑person and virtual events to engage with technology leaders. You will collaborate closely with Sales, Marketing, Operations and HighByte partners to articulate the company’s event strategy and manage end‑to‑end logistics, budget, vendor relationships, promotions, and post‑event communication. This role is responsible for driving and measuring pipeline growth, brand awareness, and customer engagement through industry trade shows, hosted events, partner‑led programs, and digital experiences. The ideal candidate combines strategic thinking with hands‑on execution and thrives in a fast‑paced environment. This role requires a marketer who can translate business objectives into high‑impact event experiences that generate qualified pipeline, increase brand awareness, strengthen customer relationships, and position HighByte as a leader in industrial data infrastructure. Essential Functions Own the global event strategy, including budget allocation, event selection, sponsorship strategy, and audience targeting Develop event themes, messaging, and engagement strategies aligned with company positioning and product marketing initiatives Partner with sales leadership to define event pipeline targets and account engagement goals Work with sales to target strategic accounts and design event programs that deepen engagement with key prospects and customers Manage end‑to‑end planning and execution of the company’s presence across industry events, including trade shows, conferences, partner events, and virtual webcasts (third‑party and hosted) Manage all aspects of event coordination, including venue selection, vendor negotiations, speaker coordination, and on‑site logistics Lead the annual HighByte‑hosted regional event series designed to engage customers, partners, and prospects through thought leadership and networking Work cross‑departmentally to develop integrated event campaigns, including email invitations and reminders, landing pages, social promotions, sales templates, meeting programs, and follow‑up communications and activities Establish, track, and optimize event budgets to maximize ROI Analyze event ROI, including pipeline generated, meetings booked, influenced revenue, and attendee engagement metrics through the company’s CRM in collaboration with Marketing Operations Skills & Experience Excellent written and verbal communication skills Strong organizational and project management skills with the ability to manage multiple events simultaneously Proven ability to analyze data and translate insights into improved event performance Experience working cross‑functionally with marketing, sales, product, and operations teams Experience leveraging professional social media platforms, particularly LinkedIn Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo) Experience with virtual event management platforms and registration tools (e.g., BigMarker, ON24) Proficient with Microsoft 365 applications Qualities Process‑oriented with strong attention to detail Self‑starter who is curious, resourceful, and comfortable taking ownership Creative problem solver who enjoys experimenting with new event formats and engagement strategies Able to quickly transition between strategic planning and tactical execution Passionate about technology and interested in cloud, analytics, and manufacturing innovation Qualifications Bachelor’s degree or equivalent foreign degree 3+ years of experience in event or field marketing Experience in planning and executing trade shows, conferences, or industry events Experience in enterprise software and/or industrial technology is preferred Willing to travel as necessary All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Veterans and immigrants are encouraged to apply. #J-18808-Ljbffr HighByte