Senior Manager, Global Brand Management - Fenty Lips & Eyes

ABOUT KENDO


Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $127,100 - $158,900 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office - Tues through Thursday in-office, with Monday and Friday remote.

Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

We're searching for a visionary Global Senior Brand Manager, Lip & Eye that will be the driving force for two exciting Fenty Beauty categories. This role will lead brand & product strategy + our go-to-market process in close partnership with the Director and Associate Manager.

With a strong pulse on the beauty landscape and a data-centric approach, the Senior Brand Manager will drive core, newness and overall category growth by diagnosing the business and identifying product assortment gaps, implementing short- and long-term product strategy, and analyzing sales data to draw actionable insights. As the steward for the lip & eye categories, the Senior Manager guides product positioning, messaging, campaign objectives and asset creation for the brand. This role requires a dynamic self-starter who is passionate about the beauty industry, has a consumer-focused mindset, and thrives with cross-functional collaboration and communication.

RESPONSIBILITIES

• Global Brand Management & Brand Advocacy
• Implementation of Brand & Product Strategy
• Establishing Yourself & Your Team as Category Experts
• Sales Analytics & Metrics Reporting
• Global Go-To-Market, Product Pipeline, Product Assortment
• Global Product Briefs
• Product Messaging & Content Direction
• Day to Day Business Management

Global Category Strategy & Activation

• Develop and implement global category-level strategies, including core growth plans and clear campaign objectives, that enable marketing teams to create impactful plans to enhance product visibility and performance in all regions
• Oversee entire product lifecycle of all lip & eye collections
• Establish yourself and your team as the category experts & maintain a strong "merchant mindset", remaining up to date on the competitive landscape, consumer trends, visual merchandising best-practices, and social media (i.e. Tik Tok)
• Maintain strong pulse on product performance in-market, identifying "viral moments" and trends that can be leveraged to drive product growth
• Establish and maintain effective cross-functional relationships with internal partners
• Act as brand liaison for internal teams supporting packaging, inventory planning, creative, product development, visual merchandizing, marketing, education, dotcom and operations

Global GTM (Go-To-Market), Product Pipeline & Product Assortment

• Lead Go-to-Market plans to ensure successful global product launches (e.g., market size, product positioning and messaging, unique selling proposition, asset creation, content pillars, etc.)
• Own product briefs to build global product pipeline, work with cross-functional partners including international regions to gather all necessary information to ensure that retail/cost of goods/margin targets/objectives are met
• Build global product strategy by leading development of compelling and unique product innovation based on based on market analytics, competitive insights, DEI, and emerging trends
• Work closely with North America and International sales, brand management and marketing teams on market needs; serve as global brand advocate to push initiatives forward

Reporting & Research

• Analyze core business metrics and newness revenue targets to drive category growth
• Be in-tune with the beauty retailer landscape and identify opportunities to further drive the business
• Help achieve costs and margin targets to meet financial objectives for the category
• Make recommendations based on research and sales trends

REQUIREMENTS

• Bachelor's degree or equivalent experience required
• 7+ years of related business experience, beauty and/or retail experience strongly preferred
• Strong passion for the beauty industry
• Must demonstrate strong strategic, analytical, and creative skills
• Must be an excellent communicator (both in-person & digitally) with strong interpersonal skills
• Thrives in an environment that is fast-paced, rapidly changing, and client service-oriented
• Proactive with strong problem-solving skills & a positive attitude
• Team player who can successfully build collaborative relationships and work cross-functionally
• Commitment to Diversity, Equity, and Inclusion (DEI) with an ability to foster an inclusive work environment and promote diverse perspectives
• Detail-oriented and able to handle multiple priorities while meeting objectives
• Ability to own and drive projects
• Strong Microsoft PowerPoint and Excel skills