Senior Marketing Manager, Lip Lab

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $127,100 - $150,900 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office - Tues through Thursday in-office, with Monday and Friday remote.

Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

The Sr. Manager of Marketing for Lip Lab is responsible for leading, creating, executing and driving innovative, yet efficient 360 marketing strategies and plans that shape the future of this emerging Brand.


This role is highly collaborative and cross-functional, requiring work with multiple brand stakeholders, including creative, social, media, influencer, brand management and store teams. You will be the quarterback of a highly talented, passionate team in an established beauty incubator.


With the goal of on-budget, best in class execution of consumer centric marketing campaigns, this person must be passionate about the beauty industry, demonstrate excellent teamwork, entrepreneurial spirit and communication skills.


This role reports into the VP, Global Marketing.

RESPONSIBILITIES

• Develop, lead and help execute 360 strategic marketing plans to drive overall brand goals

• Lead development of marketing campaigns collaborating closely with cross functional corporate teams - paid media, creative, influencer, events, social - and store teams to ensure timelines are met and that there is close upfront alignment and clear R&Rs.

• Maintain a strong understanding of what's going on in culture, the category and in our consumers lives to ensure powerful, consumer centric marketing campaigns and storytelling

• Own Lip Lab marketing budget & budget planning

• Manage PR agency relationship and support of initiatives that ladder up to brand goals.
• Plan and execute flawless new store opening events (6-8 per year), leveraging social media, influencers and on-site activations, to create a buzz and generate excitement. You will also collaborate on post-launch social and influencer strategies to foster customer engagement, brand loyalty and ultimately lead to each store's success.

• Oversee the content planning process with cross-functional teams, ensuring seamless execution across website, operations, and store teams.

• Lead monthly marketing reporting efforts and hindsight to creative along with how results will transform future plans.

• Proficient in PowerPoint, must be able to create compelling presentations to support various business needs

REQUIREMENTS

• 7+ years of Marketing experience with a proven ability to develop and implement marketing strategies across all channels (digital & traditional), ideally with a strong background in retail or experiential retail. You'd bring a deep understanding of specific markets across North America and localize as needed.

• Strong understanding in managing multi-channel campaigns including digital, social/influencer, media, PR, CRM

• Data driven approach, with the ability to track and analyze to inform future strategies.

• Entrepreneurial spirit a must in this fast paced-ambiguous environment. Must be a self starter and be able to pivot quickly to business needs.
• Collaborative - must be a strong communicator and be able to collaborate effectively with cross functional teams- especially with field teams.
• Exceptional organizational skills with keen attention to detail.
• Proactive problem-solving skills; ability to anticipate obstacles and quickly generate alternate solutions/ideas.
• Can-do, positive attitude and a roll-up-your-sleeves approach; flexible to pivot with evolving business needs.