Director of Sales

Director of Sales Wiens Cellars – Temecula, CA Salary Range: $95,000-125,000 annually includes performance incentive Full-time | Weekends & holidays required About the Role Wiens Cellars is seeking an experienced, sales-driven Director of Sales to lead daily operations in our high-volume, guest-focused tasting room. This role oversees service standards, team performance, sales results, and overall guest experience, with future potential to support wholesale oversight. Guest Experience & Service Ensure every guest receives a warm, memorable, and personalized tasting experience Uphold service standards that reflect the Wiens Cellars brand Address guest concerns professionally and promptly Sales & Performance Drive DTC revenue through tastings, wine sales, and wine club conversions Train and coach staff on sales techniques and brand storytelling Monitor KPIs and implement strategies to improve results Team Leadership Lead and support Managers and Team Leads Recruit, hire, train, and develop tasting room staff Create schedules and manage labor costs Conduct performance evaluations and ongoing coaching Operations & Compliance Oversee daily tasting room operations for consistency and efficiency Manage POS systems, cash handling, and inventory controls Ensure compliance with all alcohol service regulations Maintain cleanliness, organization, and visual standards Events & Membership Engagement Support winery events, private tastings, and experiences Collaborate with marketing and wine club teams to enhance engagement Qualifications Required: 5+ years of hospitality, restaurant, tasting room, or sales management experience Required: Proven leadership and sales performance history Required: Wine knowledge and passion for guest service Required: Excellent communication and problem-solving skills Required: Experience with POS/CRM systems (Commerce7 a plus) Required: Ability to work weekends, holidays, and flexible hours Preferred Qualifications Experience growing a wine club or membership program Familiarity with California ABC compliance Background managing high-volume guest environments Physical Requirements Ability to stand for extended periods Ability to lift and carry up to 50 lbs Comfortable in a fast-paced, high-volume environment Compensation & Benefits $95,000-125,000 annual salary Performance-based bonuses tied to sales, club growth, and labor goals (included in base pay shown) Health benefits, 401(k) with company match, PTO Employee wine discounts and industry perks Why Join Wiens Cellars? You’ll play a key role in shaping how guests experience our wines and our brand. We’re passionate about creating exceptional experiences and building a team that reflects that standard. #J-18808-Ljbffr