Content Marketing Manager

About KARL STORZ From the operating room to surgery centers—and everywhere in between—KARL STORZ North America is a global leader in medical technology and advanced visualization solutions. We design specialty innovations, smart instruments and devices, integrated ecosystems, and intelligent imaging—to build a more connected, software-enabled operating room. As an independent, family-owned MedTech company, we ambitiously think in generations instead of quarters to improve patients' lives around the world. About The Role The Content Marketing Manager develops high-quality marketing content that supports product marketing strategies and brand messaging. Reporting to the Senior Manager of Content Marketing & Strategy, this role executes approved campaigns, adapts content across channels, and partners closely with product marketing, digital, and copy teams to deliver consistent, performance-driven narratives. What You'll Do Content Development & Execution Create and adapt content across formats, including sales collateral, digital assets, video scripts, social, email, and live event materials. Repurpose core messages into modular assets optimized for channels and audiences. Ensure alignment with brand, editorial, and messaging standards in collaboration with senior copy and content leadership. Campaign & Product Marketing Support Partner with product marketing managers to execute content components of approved marketing plans. Produce launch and campaign assets on time and to specification. Incorporate stakeholder feedback under guidance from content leadership. Write content designed to drive engagement, conversion, and pipeline impact. Channel & Performance Optimization Collaborate with digital marketing to optimize content for performance. Support testing, iteration, and refinement based on performance insights. Apply content best practices and identify opportunities for scalability and efficiency. What You Bring 5–7 years of experience in content marketing, content strategy, or a related role. Proven track record of creating impactful marketing content. Experience managing or contributing to editorial calendars. Bachelor's degree in communications, journalism, marketing, business, or a related field. Proficiency in Microsoft Office; familiarity with publishing tools (e.g., Adobe Suite). Medical device, healthcare, or B2B technology writing experience is a plus. Experience with CMS platforms is a plus. What Will Make You Successful Strong understanding of messaging frameworks, positioning, and differentiation. Excellent writing and editing skills across the customer journey. Experience developing marketing collateral, video scripts, web pages, social copy, lead-gen assets, and email. Understanding of digital platforms, audience targeting, SEO, and content performance measurement. Creative storyteller with a clear, audience-focused writing style. Ability to align content strategy with business objectives. Analytical mindset with the ability to assess content performance. Strong collaboration, organization, and time-management skills. Ability to communicate complex information clearly and effectively. Ability to work independently while collaborating cross-functionally. Adaptability in a fast-paced environment with changing priorities. Up to 5% travel. Why KARL STORZ? Join KARL STORZ and be part of a team creating medical innovations that truly make a difference. Beyond technology, you'll be part of a culture that values talent as its greatest asset, empowering you to contribute to a mission that improves patient care worldwide. #J-18808-Ljbffr カールストルツ・エンドスコピー・ジャパン（株）