Marketing Manager

About Plume

Plume is a public, cross chain compatible blockchain built for Real World Assets (RWAs) . We go beyond tokenization - enabling assets to be used like crypto: stake, swap, lend, borrow, loop, and more.

By integrating institutional-grade assets with DeFi tools, Plume makes private credit, ETFs, commodities, and other traditionally inaccessible assets permissionless, composable, and usable at a click . Our mission: bridge traditional finance and crypto through adoption without sacrificing transparency or user experience.

• 180+ RWA companies building dapps and tokenizing assets on Plume's testnet, ranging from collectibles and real estate to equities and private credit
• 50+ technology partners working with Plume and offering special services to our ecosystem partners
• Experienced team of 20+ crypto, finance, and tech professionals from:
• • Crypto: Coinbase, dYdX, LayerZero, Binance, Galaxy Digital, Kraken
  • Finance/Tech: JP Morgan, Robinhood, Fidelity, Google, Coupa, Affirm
• Backed by great investors and operators including:
• • YZi Labs, Brevan Howard, Haun Ventures, Galaxy Digital, F-Prime Lightspeed, Faction, Superscrypt, SV Angel, and more

Job Summary

Plume is hiring a Marketing Manager to execute campaigns and content that build awareness and trust in Plume across both crypto-native and institutional audiences. You will own campaign execution across channels - content, social, community, and partner co-marketing - working closely with Product, BD, and Design to translate complex RWA tokenization concepts into compelling, credible narratives.

Key Responsibilities

• Plan and execute integrated marketing campaigns across content, social, email, and community channels to drive awareness and adoption.
• Own Plume's content calendar, including blog posts, threads, newsletters, and educational content explaining RWAfi concepts to varied audiences.
• Partner with Design on campaign assets, landing pages, and launch materials for new products and partnerships.
• Coordinate co-marketing with issuer and institutional partners around new asset launches and integrations.
• Manage and grow Plume's social presence (X/Twitter, Discord, Telegram) and community engagement programs.
• Track and report on campaign performance (reach, engagement, conversion) and iterate based on data.
• Support BD and leadership with talking points, one-pagers, and materials for conferences and press.

Qualifications

• 3+ years of marketing experience, ideally in crypto, fintech, or another technical/regulated industry.
• Strong writing skills; able to make complex financial and technical concepts clear and compelling.
• Experience running multi-channel campaigns and measuring performance against clear KPIs.
• Comfortable working cross-functionally with Product, BD, and Design in a fast-moving environment.
• Familiarity with crypto-native channels and community norms (X, Discord, Telegram).

Preferred Experience

• Prior marketing experience at a crypto protocol, exchange, or DeFi project.
• Experience marketing to both retail crypto users and institutional/TradFi audiences simultaneously.
• Familiarity with RWA tokenization, DeFi primitives, or securities-adjacent marketing compliance considerations.

What We Offer

• Competitive salary, equity/token allocation, and comprehensive benefits.
• Significant ownership over campaigns and channels from day one.
• A collaborative, remote-first team building category-defining products in RWAfi.
• Direct exposure to product launches, partnerships, and the broader crypto/TradFi ecosystem.

Plume Network Inc. is an equal opportunity employer. We encourage diverse candidates to apply. To apply, please submit your resume to View email address on click.appcast.io.

11. Marketing Director

Department: Marketing | Location: Remote (United States)

Job Summary

Plume is hiring a Marketing Director to lead our global marketing strategy and team as we scale adoption of tokenized RWAs among both crypto-native and institutional audiences. This is a senior, strategic role: you will set brand and go-to-market strategy, build and manage the marketing team, and act as a key external voice for Plume across press, partners, and the broader industry.

Key Responsibilities

• Own Plume's overall marketing strategy, including brand positioning, messaging, and go-to-market planning across product launches and partnerships.
• Build, manage, and coach a marketing team spanning content, growth, community, and design/brand.
• Partner with the CEO and executive team to align marketing strategy with fundraising, product roadmap, and BD priorities.
• Lead Plume's press and analyst relationships; act as a primary external spokesperson alongside executive leadership.
• Oversee brand and campaign strategy for major launches, partnerships, and institutional-facing initiatives.
• Set and track marketing KPIs (awareness, community growth, campaign performance, pipeline influence) and report to leadership.
• Ensure marketing content and claims are reviewed appropriately with Legal/Compliance given securities-adjacent messaging risk.

Qualifications

• 8+ years of marketing experience, including 3+ years managing a team, ideally in crypto, fintech, or another regulated/technical industry.
• Demonstrated success building brand and demand generation strategy for a fast-growing technical product.
• Strong executive presence; experience representing a company to press, analysts, and institutional partners.
• Excellent strategic thinking; able to translate company strategy into a prioritized, resourced marketing plan.
• Exceptional writing and storytelling skills, particularly around translating complex technical/financial concepts for varied audiences.

Preferred Experience

• Senior marketing leadership experience at a high-growth crypto protocol, exchange, or fintech company.
• Experience marketing to institutional/TradFi audiences in addition to crypto-native users.
• Familiarity with securities-adjacent marketing compliance considerations relevant to RWA/tokenized product promotion.
• Existing relationships with crypto and fintech press/analysts.