Marketing Campaign Specialist

Description At JR Automation, we’re on a journey to be the most trusted, collaborative, and innovative partner to our customers. Our talented global team delivers automation solutions that transform our customers’ business. If you’re a savvy marketer who’s customer-focused, excels at crafting a great story and wants to be part of a dynamic team committed to making a difference, then we want you on our team! As a Marketing Campaign Specialist , you will play a key role in championing new ideas for campaigns that move sales opportunities through to a closed win sale! You’ll work closely with our Sales team to develop creative strategies for new business opportunities as well as account-based marketing growth. As a leader on the Marketing & Communications team, the Marketing Campaign Strategist is responsible for developing and delivering creative content and strategic campaigns that position JR Automation as the industry leader and the best solution for our customers. This role serves as the team specialist in understanding the needs of our customers, prospective customers, and industry influencers. Working with multiple teams across the organization, a successful candidate will consider themselves a strong collaborator as you network within JR Automation to research, gather and understand the goal/s of each unique marketing campaign. You will bring creativity and a problem-solver mindset to develop new ideas to all JR Automation marketing platforms. Along with strong writing and story-telling skills, you will stay on top of marketing and industry trends to ensure we reflect a modern, forward-thinking brand. NOTE: This is an onsite, hybrid position offering the team member an on-site office in Holland, Michigan two to three days per week and remote work two to three days per week. Relocation would be a requirement for non-West Michigan candidates. What You’ll Do: Manage the development and execution of creative campaigns to help JR Automation achieve sales and profitability goals. Understand our customers’ journey and craft campaigns, content, and sales resources to help drive sales growth. Create sales-driven content utilizing a variety of marketing channels including but not limited to social media, thought leadership blog, case studies, brochures/sell sheets, videos, tradeshows, and more. Responsible for identifying buyer personas and being a strong link between Marketing and Sales teams. Responsible for ensuring brand language aligns with market expectations and is consistent across all forms of marketing communication. Participate in the creation, management, and execution of the company’s content strategy. Write, edit, and oversee production of digital content assets, working with the marketing and engineering teams and external suppliers. Identify areas of process improvement and design ways to create efficiencies in those processes. This list of responsibilities is not inclusive; however, it is intended to be a guideline for activities. What You’ll Bring: Degree in marketing, journalism, communications, business or related field or equivalent work experience. Five or more years of experience in a marketing, sales, or communications role in a B2B or agency organization. Experience creating marketing campaigns and selling tools that drive business revenue growth. Analytical mindset to manage the campaign budget, and report campaign performance to spark continuous improvements. Creativity and ideas to drive innovation! Skills You’ll Have: Strong written and communication skills, including an aptitude for understanding technical concepts and synthesizing them into meaningful marketing materials. Capable of creating big ideas and creative strategies that are linked to business priorities and sales goals. Ability to effectively manage multiple projects with cross-functional teams. Ability to capture and report data-driven performance results from marketing campaigns. Ability to tell stories that resonate with target audiences. Experience working with Salesforce a strong plus. Experience working with Canva, Adobe Suite, or other design tools a plus. Effective at providing direction to, working with, and managing outside creative resource partners. Strong budget management skills when working with outside vendors. Self-starter willing to track down information, vendors, and subject-matter-experts to deliver results. Enthusiasm for innovation, collaboration, and having fun at work! Willingness to travel to occasional event and/or tradeshow. What We Offer: Paid holidays and generous paid time off A supportive work environment built on collaboration, teamwork, and success in all aspects of your life Life insurance plan at no charge to the employee Annual Bonus Plan 401(k) plan with company match Health, dental, life, vision, pet insurance and more as part of the global Hitachi group of companies Company Overview: At JR Automation, A Hitachi Group Company, our talented teams leverage the latest technologies, innovative thinking, and decades of experience to provide our global customers with world-class automation equipment. We transform processes & optimize operations with the solutions we design, build, program & deploy for nearly every industry. Our people are the heart of our operations, and we believe unique skills and capabilities enable us to grow, collaborate and evolve. Join our team of 2,200+ at one of the 27 facilities around the globe. We offer competitive pay, great benefits, apprenticeship programs, tuition reimbursement and training opportunities to develop your skills. Fueled By Possible. Equal Opportunity Employer (EOE) - Females/Minorities/Protected Veterans/Individuals with Disabilities If you need a reasonable accommodation to apply for a job at JR Automation, please send the nature of request and contact information to View email address on click.appcast.io. Queries other than accommodation requests will not be responded to. #J-18808-Ljbffr