Salesforce Marketing Cloud Specialist

Get AI-powered advice on this job and more exclusive features. Base pay range $115,000.00/yr - $140,000.00/yr This range is provided by ConsultNet Technology Services and Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Our client is seeking a Salesforce Marketing Cloud Specialist to design, build, and execute marketing automation solutions that deliver personalized, data-driven customer experiences. This role collaborates with marketing, sales, and technical teams to translate business objectives into campaigns, journeys, and automations that drive engagement and measurable results. Responsibilities Partner with business stakeholders to gather requirements and design effective Marketing Cloud solutions. Build and manage multi-channel campaigns, customer journeys, and automations using Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Advertising Studio. Create and manage data extensions, audience segmentation, and subscriber lists for targeted communications. Develop dynamic content, personalization logic, and A/B testing strategies to optimize engagement. Configure advanced personalization and automation using AMPscript, SQL, and HTML. Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, etc.). Generate reports and dashboards to track campaign performance, user engagement, and overall effectiveness. Collaborate with Salesforce admins and developers to integrate Marketing Cloud with CRM and other platforms. Maintain documentation of campaigns, workflows, and technical processes to support knowledge sharing. Stay current on Salesforce Marketing Cloud product updates and digital marketing best practices. Qualifications Bachelor's degree in Marketing, Information Systems, or related field. 3+ years of hands-on experience with Salesforce Marketing Cloud. Proficiency with Journey Builder, Automation Studio, and Email Studio. Strong understanding of data management, segmentation, and campaign reporting. Experience with HTML, AMPscript, and SQL for customization. Familiarity with mobile, SMS, and multi-channel campaign execution. Strong communication and collaboration skills, with the ability to work across technical and business teams. Experience with Agile methodologies using tools such as Jira. Preferred Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification. Seniority level Associate Employment type Full-time Job function Administrative Industries: Banking We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr