Field Marketing Representative - Northern California (Cannabis Industry)

Field Marketing Representative - Northern California (Cannabis Industry)

We are Claybourne, one of the largest and fastest growing cannabis brands in California. Our team is known for being highly dedicated to our retail partners and consumers while going above and beyond with flower quality, flower consistency and innovative new product development. We are seeking a Field Marketing Representative based in Northern California to join our dynamic team.

Role Overview

The Field Marketing Representative is responsible for executing brand strategy at the retail level, with a strong emphasis on merchandising, in-store visibility, and customer engagement. This role combines brand ambassador responsibilities with hands-on retail execution to ensure products are presented effectively and consistently across accounts.

This individual will act as the face of the brand in-market-driving awareness, strengthening retail partnerships, and supporting sell-through through best-in-class merchandising and education.

Key Responsibilities

Merchandising & Retail Execution

• Execute and maintain in-store merchandising standards, including displays, shelving, planograms, and point-of-sale materials to maximize brand visibility.
• Conduct regular store visits and audits to ensure brand standards, and product placement.
• Identify opportunities to improve shelf positioning, expand facings, and secure secondary placements (digital, end caps, feature displays, etc.).
• Install, maintain, and restock branded assets and promotional materials.
• Track and report on merchandising conditions, competitive presence, and retail insights.
• Ensure compliance with retailer guidelines and applicable industry regulations.

Brand Representation & Retail Engagement

• Build strong relationships with retail staff, store managers, and key in-store contacts.
• Educate retail teams on product features, benefits, and sales techniques.
• Enthusiastically represent the brand with professionalism, energy, and consistency in all interactions.
• Support new product launches and promotional rollouts at the store level.

Events & Activations

• Execute in-store demos, activations, and promotional events.
• Represent the brand at both cannabis and non-cannabis events, trade shows, retail and community activations.
• Ensure all activations align with brand standards and industry regulations

Field Intelligence & Reporting

• Provide insights on competitive activity, pricing, promotions, and retail trends.
• Maintain accurate and on-time reporting on store visits, merchandising updates, and activation results.
• Track KPIs such as distribution, display compliance, and execution quality.

Cross-Functional Collaboration

• Partner with Sales to support account growth through brand presence and promotional execution in-store.
• Help support Marketing on campaign rollouts, product highlights, and feedback from the field.

Required

• 2+ years of experience in field marketing, brand ambassador work, merchandising, or retail execution.
• Strong understanding of retail environments and merchandising fundamentals.
• Excellent communication and relationship-building skills.
• Highly organized, self-motivated, and able to manage a large territory independently.
• Willingness to travel frequently across Northern California and occasionally statewide.
• As driving is an essential function of the job, must be able to travel between work locations as required and have reliable transportation.
• Employment is contingent upon successful completion of a background check, conducted in accordance with applicable law.

Preferred

• Experience working with multi-location retail accounts.
• Background in executing retail promotions, displays, or visual merchandising.

Skills & Competencies

• Strong eye for visual presentation and merchandising detail
• Relationship-driven with a customer-first mindset
• Proactive and solutions-oriented
• Excellent time and territory management
• Comfortable working in a fast-paced, evolving environment