Marketing Content Writers

Overview:

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients world-wide.

Job Title: Marketing Content Writers

Location: Remote

Duration: 24 Months

Job Type: Temporary Assignment

Work Type: Remote

Job Description

Required Skills:

• Ability to write blog content across a wide range of topics, adhering to outlined best practices, brand voice, and brand standards

• Ability to write all aspects of a post in multiple formats, including:

• Article body copy

• Interactive in-post infographics

• Catchy article headlines

• Organic social media post copy driving to article

SEO Optimization:

• Utilize provided SEO keywords to research and write content with organic optimization in mind

Topic research and citation:

• Perform third party research and review trends from competitors in digital content space to ensure written articles are relevant to today's marketplace, are cited and are fact-checked

• Conduct interviews with subject matter experts, ghost-write content, and/or bylining their articles

• Ensure compliance with Connections Academy's brand standards and style guide

• Embrace a constructive-feedback culture: Accept and implement feedback in a timely manner and apply feedback forward to future work

Self-Motivation:

• Ability to work collaboratively with internal team's project manager, communicating early and often bandwidth and expectations.

Additional Job Details

• Formal writing samples of previous blog articles, thought leadership and/or SEO-optimization projects must be submitted along with resume

• Five (5) to seven (7) years of experience writing and editing digital marketing content, namely for blogs

• Knowledge of and experience with crafting content for SEO, including optimizing writing for SEO/SEM, especially SEO to drive clicks, conversions, and returning users

• Writing for the web that is persuasive, conversational, and that leverages catchy headlines, linking strategies, brevity when needed, and CTAs

• Excellent writing, editing and proofreading skills, including knowledge and adaptability of editorial style guides and tone

• Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs

• Excellent verbal and written communication skills, and ability to handle situations with diplomacy and a professional demeanor at all times.

• Ability to consult with internal constituents and draw information from others; produce written materials as required with permissions & legalities

• Understanding of/interest in current and future digital trends across platforms

• Must have SEO marketing knowledge, and know how to write for an SEO marketing blog, meant for specifically for organic traffic (80% of their web traffic).

• Do not need to be SMEs in anything in particular, but need to be able to conduct their own research, be adaptable to match brand voice, and be flexible.

• Individuals with experience writing for Sales is not applicable.

• Organic, top of funnel work.

• Someone who has experience working directly within a similar space (education blogs, not so much a "personal" blog or voice) would excel in this role.

• Experience with Microsoft 365, Word (online version, not just desktop), Sharepoint, etc.

• Experience with Project Management tools nice to have (currently utilize a platform called Work Zone that is similar to Asana).

• Must include a portfolio of previous writing work in the past.

• One interview and then manager will provide a writing assessment to those she is interested in moving forward with.

Preferred Qualifications:

• Solid background in SEO and SEM principles and methodologies

• Demonstrated knowledge and familiarity of search engine optimized sites that rank high on major search engines for relevant keywords

• Strong knowledge and understanding of current trends in digital media / social media

• Proactive and self-motivated with the ability to work across functions

Minimum Education Requirement

• Five (5) to seven (7) years experience writing and editing digital marketing copy/content, namely for marketing blogs or other top-of-funnel marketing initiatives.

TekWissen Group is an equal opportunity employer supporting workforce diversity.