Remote role of Content Writer/Associate Marketing Specialist

Content Writer/Associate Marketing Specialist

100% Remote

3+-month contract

Web Cam Interview

$40-$50/Hr on W2

Notes From Manager / Required Skills & Exp.:

• Looking for two content writers to support our content strategy team and partners.
• Candidates should have experience crafting long-form content for the financial category, including SEO-optimized articles, landing pages, and knowledge base content.
• Must be able to deliver content that is aligned with audience needs, brand voice, and compliance standards.
• Candidates should also have the ability to translate complex topics into engaging, user-focused content, collaborate well across teams and consistently deliver quality work on time.

Skill Set 1: Copywriting experience in the financial industry

Skill Set 2: Ability to simplify complex content

Skill Set 3: Aligning messaging with brand and business objectives

Overview:

• Responsible for marketing assignments for assigned area which may include the development, creation, and implementation of advertising, promotional, and marketing support materials and programs, and market research procedures and strategies.

Primary Responsibilities:

• Receive requests for highly visible and strategic advertising, promotional and marketing support (campaigns, flyers, ads, postcards, etc.) from bank businesses and departments.
• Develop, create and specify advertising copy and layout recommendations for client approval to cost effectively meet the objectives and meet client approval.
• Assist in the design of market research projects and in the determination of the effectiveness of advertising campaigns, promotions and public relation activities.
• Collect, evaluate and analyze data on customers, competitors, and product and services markets to estimate market penetration and make recommendations to senior management.
• Prepare intermediate reports on various analysis of present and potential markets.
• Prepare, produce and implement marketing support materials. Design sampling procedures, construction of questionnaires, and tabulation of specifications.
• Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite. Identify risk-related issues needing escalation to management.
• Promote an environment that supports diversity and reflects the M&T Bank brand.
• Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
• Complete other related duties as assigned.

Education and Experience Preferred:

• Bachelors and 1 years of relevant experience or equivalent combination of education and experience.

Please provide candidates responses for ALL of the questions below to confirm they have ALL of the required skills/experience (please reply ASAP as submittals to our client are time sensitive):

• First, you do not currently have an employer where you're required to work C2C only, & if given an offer, you can work as a W2 employee of our company, for the contract duration, correct (W2 only – there is NO option for C2C or 1099)?
• Do you have any issues working eastern time zone hours (required)?
• LinkedIn profile link?
• Yrs. of exp. as a Content Writer/Associate Marketing Specialist (required)?
• Yrs. of exp. crafting long-form content for the financial category, including SEO-optimized articles, landing pages, and knowledge base content (required)?
• Yrs. of exp. w/ ability to deliver content that is aligned with audience needs, brand voice, and compliance standards (required)?
• Yrs. of exp. w/ the ability to translate complex topics into engaging, user-focused content, collaborate well across teams and consistently deliver quality work on time (required)?
• Yrs. of Copywriting experience in the financial industry required)?
• Yrs. of exp. w/ ability to simplify complex content (required)?
• Yrs. of exp. aligning messaging with brand and business objectives (required)?
• Yrs. of exp. working specifically for banking and/or financial institutions (required)?
• Do you possess a Bachelors and 1 years of relevant experience or equivalent combination of education and experience (required)?
• Do you possess exceptional communication skills (verbal/written)?