Associate Director, Salty GTM Excellence

Job Description:

What Are We Looking For?

The GTM Excellence, Salty Portfolio & Brands Manager plays a critical role in ensuring our portfolio teams operate effectively as strategic cross-functional partners to regional teams. This individual serves as a key influencer and connector, translating market initiatives into actionable best practices and shaping the Go-To-Market (GTM) playbook for some of our most iconic billion-dollar brands.

A key focus of this role is establishing and embedding best practices during a period of significant organizational transformation. Success will require seamless collaboration across a global, multifunctional team and close partnership with regional GTM organizations to drive consistency, capability building, and commercial excellence.

Qualifications

• Bachelor's degree required; MBA preferred. A concentration in Marketing, Business, or a related field is a plus.
• 8+ years of experience in shopper marketing, customer strategy, category management, sales, or related commercial functions.
• At least one rotation or direct experience within Sales.
• Global or international business experience preferred.
• Consumer Packaged Goods (CPG) industry experience required.
• Proven ability to collaborate, influence, and communicate effectively across all levels of an organization.
• Strong strategic thinking, analytical, and stakeholder management capabilities.

Key Responsibilities

Develop and Deploy Category Toolkits and Guidelines

• Establish organizational best practices for competing and winning in the salty snacks category.
• Benchmark category and competitive best practices across global markets.
• Develop a clear point of view on how global brands such as Pringles and Cheez-It can drive sustainable growth within their respective categories.
• Create and deploy frameworks, toolkits, and guidelines that support regional teams.

Define Key PPA Guidelines and Must-Win Strategies

• Assess and define the role of critical Price-Pack Architecture (PPA) opportunities.
• Evaluate pricing dynamics and market nuances across various market archetypes.
• Develop and deploy scalable pricing and portfolio strategies that drive growth and competitiveness.
• Present recommendations and strategic direction to senior leaders and regional stakeholders.

Deliver Shopper-Centric Growth Playbooks

• Accelerate the use of shopper and retail data to inform winning commercial strategies.
• Partner closely with Consumer Insights to translate data into compelling, actionable recommendations.
• Develop engaging tools, presentations, and playbooks that drive alignment and execution across markets.
• Influence a diverse group of cross-functional stakeholders in a complex global environment.

Accelerate Omnichannel and Digital Commerce Growth

• Champion omnichannel and digital commerce initiatives that unlock growth opportunities.
• Partner with global and regional teams to demonstrate the value and impact of digital commerce.
• Generate insights that help future-proof our brands and categories for evolving consumer shopping behaviors and high-growth channels.

Partner with Regions and Sales Teams

• Serve as a trusted advisor on GTM levers and commercial excellence strategies.
• Consult on key business initiatives by helping define strategic priorities and execution plans.
• Collaborate closely with regional and sales leaders to drive successful implementation.
• Act as the voice of the shopper and customer across cross-functional teams and decision-making forums.

What Can You Expect from Mars?

• Work alongside diverse and talented Associates, all guided by the Five Principles.
• Join a purpose-driven company committed to building the world we want tomorrow, today.
• Benefit from a strong focus on learning and development from day one, including access to Mars University and other growth opportunities.
• Receive a competitive compensation and benefits package, including an annual bonus opportunity.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.