Principal, Ad Tech Enablement (San Francisco)

The Opportunity A new era integral senior role on our Global Marketing Organization! This person owns, operates, and continuously evolve AI-powered and automated solutions across the ad tech ecosystem including ad trafficking, taxonomy creation, metadata tracking, media activation, analytics and finance handoff. This role evaluates and adopts outstanding industry tools — integrating them into our global media ecosystem where appropriate — while also producing custom solutions where gaps exist. The person owns scalable ad tech capabilities as the primary product owner. They are responsible for global rollout across media strategy, buying desks, data analysis, asset creation, and financial teams.What you'll Do Develop, productize, and operate capabilities based on artificial intelligence for end to end ad trafficking (across DSPs, social platforms and AdCloud), metadata/taxonomy.generation, campaign QA, and media activation. Reducing manual setup and human error.Produce GenAI-powered taxonomy and naming convention solutions; maintain and iterate on them as standards evolve.Lead integration of adopted tools into the existing tech stack, ensuring compatibility with data pipelines, taxonomy standards, and team workflows. Develop playbooks and rollout scheduleAct as technical liaison across media, data engineering, and finance to reduce friction at key workflow intersections.Continuously research and evaluate industry-standard ad tech, AI, and automation tools already in market (e.g., trafficking agents, GenAI metadata tools, analytics platforms, workflow automation).Provide internal product feedback as a leader for Adobe-on-Adobe.What you need to succeed 13+ years in programmatic/digital ad operations: trafficking, ad server management (Flashtalking experience), tagging/measurement (adobe Launch experience), metadata/taxonomy, and end-to-end ad serving.Demonstrated experience delivering and scaling AI and automation solutions in media operations— not just evaluating them.Proven track record of global tool rollouts across multi-functional teams (agencies, buying desks, analytics, finance, creative).Strong project management: requirements documentation, workback schedules, cross-functional alignment, and playbook creation.Advanced analytics experience: MTA, large-scale datasets (Databricks a plus), working with log level data and translating data into actionable insights.Advanced proficiency in workflow/ticketing platforms (Jira, Workfront, or equivalent); experience designing automated intake workflows.Experience with DSPs, social buying platforms, and search engines from an ops and data perspective.About AdobeAdobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe togetherAt Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on apply.placed-app.com or call View phone number on apply.placed-app.com. AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.Expected Pay Range:Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $138,600 -- $277,750 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $191,800 - $277,750
In New York, the pay range for this position is $191,800 - $277,750
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.SummaryLocation: San Francisco; San Jose; Remote New York; Remote CaliforniaType: Full time