Regional Sales Manager

We grow the world's BEST Strawberries & that wouldn't be possible without our Commercial Team!

We are seeking a Regional Sales Manager who is responsible for driving Oishii growth in Florida, North Carolina, and Atlanta . This role will oversee the development of the Oishii business at a regional level, will drive Oishii's commercial growth, provide insights in the development of a locally relevant field marketing strategy, and will oversee a small team of part time Field Brand Ambassadors/District Sales Associates and partner agencies. The Regional Sales Manager (RSM) will work closely with Sales, Field and Brand Marketing, and will be the Face of the Brand in the local market.


What you'll be responsible for:

• Create, build, and maintain strong partnerships with key retail personnel in order to:
  • Maintain and grow Oishii sales in order to achieve monthly/quarterly/annual targets
  • Manage inventory allocations & levels for each account. Ensure orders meet daily demand, based on data
  • Ensure all accounts are meeting Oishii merchandising & quality standards
  • Maintain minimum inventory levels in each account in order to prevent any out-of-stock situations
  • Build Oishii loyalists with key retail staff (buyers, product staff, guest services, etc). A 'loyalist' is defined as a staff member who is knowledgeable on our brand, farm and products and will actively recommend Oishii to customers
• Lead a team of 2-4+ Part-Time District Sales Associates
• Oversight and collaboration with 3rd party merchandising agency which will be active within the region, supporting best-in-category merchandising and store presence/relationships
• 80%+ time spent in-trade/field during the week and weekends (must have availability on weekends during the month)
• Travel to assigned regions every other week for store visits (3-5 days in market) as well as occasionally weekend visits to support market growth
• Opening new independent grocery accounts as required and involvement in the local food community
• Daily collaboration with sales leadership and distribution team to manage inventory allocations and order fulfillment. Proactively develop distribution strategies in order to maintain 100% utilization
• Identify & develop opportunities in the region that will grow consumer awareness and drive trials, truly owning the region and driving sampling opportunities.
• Develop a keen understanding of potential partners (such as restaurants, cultural societies, bakeries/ice cream shops) and events (food events, sporting events, etc) in the region that will be critical in building an effective field marketing strategy

Who will love this job: Individuals who identify with our Core Values and exhibit skills within those values will thrive at Oishii.

• One Team, One Fight!
  • Ability to quickly shift priorities to meet deadlines and effectively communicate, both verbally and in writing, clearly, concisely and with purpose at various levels of the organization.
  • Ability to work cross functionally at all levels including across locations, and collaborate with a focus on supporting & understanding the evolving business needs of a startup environment.
  • Ability to lead through others and develop teams with a diverse level of experience to succeed.
• Focus.
  • Ability to remove obstacles in order to prioritize which could include problem solving, working through ambiguity and using fact based or sound judgment in the absence of process or policy. We are building it, but need to manage through the process with good judgment and a bias for action.
  • Ability to synthesize information quickly to aid in the troubleshooting process.
• GSD (Get Sh** Done!)
  • Possessing an entrepreneurial mindset with the tenacity to develop ideas, process, and policy and implement them rapidly.
  • Capable of prioritizing tasks and considering the resources available when doing so.
  • A bias for action! Ability to hold yourself accountable and take ownership of driving results that impact company outcomes.

• Track record of effectively handling complex employee relations issues, and addressing sensitive information and difficult situations with tact, discretion, and confidentiality..

What we look for in a Regional Sales Manager:

• Bachelor's degree in a related field or equivalent
• Minimum 5-7 years of field sales/management experience and a track record of success, ideally within CPG/Grocery

Additional Details:

• Must be capable of standing, walking, and working on feet for prolonged periods
• Must be able to lift 40 pounds as the role may require moving promotional equipment and restocking merchandise
• Valid US driver's license required and have a reliable vehicle you are willing to use to travel in the assigned region

Perks at Oishii:

• Compensation: $70,000-$85,000 plus equity
• Medical, dental, vision, 401(K)
• 100% Employer Paid Life Insurance + Long Term Disability Insurance
• Paid Parental leave, Paid Time Off, Paid Sick Time
• Paid Training & 7 Paid Holidays
• Office social events including happy hours, parties, and community service projects
• Employee activity groups for basketball players, Yoga Enthusiasts, runners...

About Us:

Oishii (which means "delicious" in Japanese) is the innovative company behind the world's largest indoor vertical strawberry farm. On a mission to transform the agriculture industry through the power of smart farming, Oishii harmoniously marries nature with state-of-the-art technology to create the ideal elements-rain, air, heat, light, nourishment and natural bee pollination-for growing in-season produce all year round. Oishii's beloved Omakase, Koyo and Nikko Berries are grown in pesticide-free vertical farms in the U.S. and proudly bear the Non-GMO Project Verified seal. Founded in 2016, Oishii's investors include SPARX Group, NTT, Yaskawa, McWin Capital Partners and Resilience Reserve. Oishii was recognized as one of Fast Company's "World's Most Innovative Companies" in 2022.

Today, Oishii operates farms and research facilities across the United States and Japan, bringing together expertise from both countries to advance the future of agriculture. As a Japanese-founded company with global ambitions, we are building a world-class team dedicated to transforming how premium produce is grown and delivered. For more information, visit