Lifecycle Marketing Manager
The Expert Institute
- Lifecycle Marketing Manager## Company DescriptionExpert Institute is the nation's leading expert consulting and insights platform, helping plaintiff firms win more cases and increase their profitability. Established in 2010, Expert Institute has supported over 5,000 firms nationwide across all areas of practice.We connect litigators with top industry experts, innovative litigation research, physician consultations, and comprehensive due diligence — all delivered through our SaaS platform, Expert iQ. Leveraging proprietary data and analytics, we give plaintiff firms a winning edge## Job Description**Role Overview**We are looking for a high-energy, detail-oriented, creative Lifecycle Marketing Manager to own and optimize the planning and operations of the programs that convert prospects into qualified opportunities and customers.This role owns communication across all channels, including email, social, product features, and events, ensuring our marketing campaigns effectively communicate our value proposition and move prospects through the funnel.The ideal candidate is a data-driven yet creative marketer with strong campaign execution skills who is ready to scale and optimize marketing automation across all initiatives. You enjoy making your innovative ideas a reality in a fast-paced environment where your work will be visible very quickly.**Key Responsibilities*** End-to-end production of email marketing campaigns and nurture programs* Build and optimize automated lifecycle journeys for prospects and customers* Segment audiences and personalize messaging using behavioral, lifecycle, and engagement data to improve engagement and conversion* Manage newsletters, ad hoc email campaigns, event invitations, and product feature announcements* Communicate pain points, CVP, and product positioning to the right audiences in collaboration with product teams* Conduct A/B tests (subject lines, layouts, CTAs, dynamic content), analyze results, and optimize messaging, content, and send timing* Track performance metrics and report on lifecycle impact on the pipeline* Partner with marketing, product, research, and sales teams to support initiatives while maintaining high quality and timelines* Maintain list hygiene and monitor deliverability metrics for all sends* Support the development of sales collateral and materials for industry events* Collaborate with sales to ensure leads are captured, followed up on, and converted**Success Metrics**Success in this role will be measured by:* Drive growth in SQL generation across ad hoc, automated, event, and product-led programs.* Ensure strong deliverability and increase YOY email engagement and campaign performance across all programs.* Increase sales adoption of marketing messaging and enablement materials## Qualifications**Required Qualifications*** 4–7 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services* Hands-on experience with HTML/CSS and Liquid or comparable template personalization languages required* Strong experience with marketing automation platforms and lifecycle automation(Customer.io, Hubspot, Marketo, Braze)* Proven ability to manage and execute multi-channel marketing campaigns* Expertise in A/B testing skills for audience, templates, and dynamic content* Strong analytical skills with the ability to track campaign performance and optimize results* Excellent writing, communication, and creative development skills* Ability to work autonomously and own projects through completion**Preferred Qualifications*** Experience marketing to legal, professional services, or B2B enterprise audiences* Familiarity with Salesforce CRM* Familiarity with databases, CDP, and SQL query writing* Experience supporting product marketing or go-to-market initiativesWork With UsWork With Us
- J-18808-Ljbffr The Expert Institute
Vacancy posted 2 days ago
Similar jobs that could be interesting for youBased on the Lifecycle Marketing Manager in Milwaukee, WI vacancy
- ...millions of seniors and those who care for them. In the Product Marketing Manager position you’ll lead go‑to‑market strategy and commercial... ...shows empathy. Develops and executes integrated launch and lifecycle marketing strategies that drive awareness, adoption, retention...Suggested
Direct Supply
Milwaukee, WI5 days ago $112k - $145k
...Johnson Controls, a global leader in thermal management, mission-critical building systems,... .... Backed by advanced technology, lifecycle services and an industry-leading field... ...What You Will Do As Product Marketing Manager for the Metasys portfolio, you...SuggestedFor contractorsJohnson Controls
Milwaukee, WI2 days ago$133.37k - $156.9k
...what you excel at—all from Day One.Job DescriptionLeads the go‑to‑market strategy for the Elan Financial Services Credit Card business,... ...and ROI, using insights to optimize strategy and execution. Manages a team of marketing professionals focused on client engagement,...SuggestedFull timeWork experience placementWork at officeLocal areaRemote workFlexible hours3 days per week- Job Description:Your Role on Our TeamThe Social Media Manager is responsible for developing and executing a cohesive social media strategy... ...generation, and customer retention. Partner with Performance Marketing to align organic and paid social strategies, optimizing full-...SuggestedFull time
- ...Marketing Manager – Industrial Manufacturing Focus As a Marketing Manager at Top Floor, you’ll be the driving force behind our clients’ digital marketing campaigns, with a focus on the industrial manufacturing sector. This role is ideal for experienced marketing managers...SuggestedFlexible hours
Top Floor
Milwaukee, WI4 days ago - ...runs the world. This position reports to: Local Division Manager US, Motion Services __ In this role you will be responsible... ...releases, videos scripts, social media posts, invitations, marketing automation campaigns, etc. Our team dynamics You will...Temporary workLocal areaMonday to Friday
ABB
New Berlin, WI3 days ago $99.86k - $135.11k
...Facility: Glendale Corporate Office Department: Ministry Market Activation Schedule: Day shift | Full-time Salary: $99,... ...Program, counseling and peer support, spiritual care and stress management resources Family support: parental leave, adoption assistance...Full timeWork at officeLocal areaDay shiftAscension
Milwaukee, WI3 days ago- ...Description The Marketing Manager is responsible for leading the strategic direction, planning, development, and execution of marketing initiatives across all company brands. This position serves as the leader of the marketing department and is accountable for increasing...
Edgeless Beauty Group
Milwaukee, WI2 days ago - ...Job Title: Director of Marketing Class: Full-time, Exempt Reports to: Senior Vice President... ...identify opportunities for growth. Manage marketing budgets, resources, agency... ..., digital marketing, CRM, consumer lifecycle marketing, and campaign analytics. Excellent...Full timeLocal areaWork from homeFlexible hours
The National Basketball Association
Milwaukee, WI15 hours ago - ...Category : Marketing About TP TP is a global, digital business services company. We deliver the most advanced, digitally powered... ...We have an opportunity for a dedicated Event Marketing Manager to join the North America Field Marketing team to lead the strategy...Local areaRemote workWork from home
Teleperformance
Milwaukee, WI4 days ago - ...Leafguard Event Marketing Manager LeafGuard Specialty metal gutter brand sells direct to consumers and services 100% residential end-markets. LeafGuard is a one-piece, never-clog product that eliminates recurring need for cleaning, as well as externalities of mold,...Work at officeLocal areaWeekend workAfternoon shift
LeafGuard CO
Milwaukee, WI1 day ago - ...leadership and direction to a group of ministries within the Wisconsin market to achieve vital presence as needed in the communities served.... ...experience required, with 5 of those years being in leadership/management. Life at Ascension: Where purpose meets opportunity Ascension...Full timeTemporary workLocal area
Ascension
Milwaukee, WI3 days ago - ...and culture is amazing. Best place!!Job DescriptionJob Title: Marketing Analytics ManagerJob Level: Mid - Senior LevelJob Description:... ...using SAS and other statistical modeling tools.Who is good in management or leadership role.Who is good in providing external consulting...
- Project Manager - Ecommerce DescriptionCOMPANY OVERVIEWAmla Commerce is a global software company that has grown out of the belief that ecommerce software should enable sustainable growth. Amla has two products, Artifi Labs and Znode. Artifi Labs is an ecommerce product...
- Product Marketing Manager Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging...Work at officeWorldwide
Hispanic Alliance for Career Enhancement
Milwaukee, WI4 days ago - ...success, Uline offers opportunities to grow your career with stability you can count on. Position Responsibilities Manage and mentor team of Product Marketing Associates. Review and direct designs for catalog layout, web pages, flyers, stuffers and emails. Serve as...
U-Line Corporation
Milwaukee, WI3 days ago - Overview We are seeking a Senior Manager to help lead the delivery of agentic commerce and digital ecosystem transformation programs for... ...Establish governance standards for structured updates across markets. Ensure APIs and structured outputs align with privacy, compliance...Work at officeLocal area
Accenture
Milwaukee, WI2 days ago - ...Job Description Job Description The VP Integrated Marketing and Communications Services is a senior leadership role and member of... ...Leads, coaches, and holds accountable account supervisors and managers. Develops leaders who demonstrate strong judgment, client empathy...
Kane Communications Group, LLC
Milwaukee, WI6 days ago - ...VP Marketing The VP of Marketing is the leader of the marketing, events, and catering functions for Lowlands Hospitality - that means... ...planning (seasonal moments, anniversaries, promotions, openings) Manage external agency partners and creative collaborators Ensure...Seasonal work
Lowlands Group
Milwaukee, WI1 day ago - ...We are seeking a marketing-focused Account Manager to oversee client relationships and lead integrated marketing initiatives. This is not a sales role. The ideal candidate will serve as the primary point of contact for clients, helping develop and execute marketing programs...
LHH
Milwaukee, WI3 days ago $111.1k - $130.7k
...ensure successful and timely completion in accordance with user needs. Participates in training users and evaluating the project. Manages performance of the project team and evaluates overall team performance. Basic Qualifications - Bachelor's degree, or equivalent work...Temporary workWork experience placementU.S. Bancorp
Milwaukee, WI2 days ago$180k - $200k
Johnson Controls, a global leader in thermal management, mission-critical building systems,... ...matters. Backed by advanced technology, lifecycle services and an industry-leading field organization... ...global positioning while reflecting market dynamics across the Americas and within...Full time- ...greater return on their investment. Job Description The Product Marketing Manager is responsible for leading product marketing efforts for... ...experience. Deep understanding of market trends and product lifecycles. Firm grasp of ways to develop strategic product marketing campaigns...
Alto-Shaam
Menomonee Falls, WI5 days ago $90k - $110k
...teamJohnson Controls, a global leader in thermal management, mission-critical building systems,... ...matters. Backed by advanced technology, lifecycle services and an industry-leading field... ...and related technologies, products and market is a huge plus.Travel: Ability to travel...Full timeRemote workFlexible hours$60.88k
...About the Job: The Emerging Social Media Channel Manager leads the day-to-day engagement across high-impact, conversation-driven platforms... ...quality What You’ll Bring to the Role: Bachelor's degree in marketing, Communications, or related field required 3+ years of relevant...Work experience placementFlexible hoursNorthwestern Mutual
Milwaukee, WI1 day ago$60k - $75k
...000.00/yr - $75,000.00/yr Job Information TITLE : Social Media Manager LOCATION : Cedarburg, Wisconsin TYPE : Direct-hire SALARY : $60... ...optimizations REQUIREMENTS: Bachelor’s degree in communications, marketing, and/or social media. Proven track record, 5+ years’ experience...Full timeClearpoint
Milwaukee, WI4 days ago$82k - $124k
...Comscore, Total Visits, March 2025) Day to Day In this role, you will manage Indeed's North America organic social media program, including... ...engagement and performance. As part of Indeed's Global Brand Marketing & Experiences team, you will contribute to a social‑first...Work experience placementLocal areaIndeed
Milwaukee, WI4 days ago$70k - $80k
...and reward those who hustle. We’re looking for a Social Media Manager to own how F Street shows up online. This is a builder’s seat,... ...house: property walkthroughs, project updates, deal breakdowns, market commentary, team culture, and event coverage. Write scripts, hooks...Work at officeF Street Corporation
Milwaukee, WI16 hours ago$115k - $140k
...role balancing: Construction operations management Business development and relationship growth... ...Construction will oversee project lifecycle management, ensure profitability, and expand... ...within the commercial construction market. Responsibilities Lead all commercial construction...For subcontractorLocal areaBosun 25F9D5Ec70Da
Milwaukee, WI4 days ago- ...We have an opportunity available for an experienced marketing professional to join our marketing team and growing firm... ...Coordinator responsibilities may include: Lead and manage the proposal development lifecycle during the firm's pursuit process to win new work (project...Temporary workWork experience placementCasual workWork at officeFlexible hours
GRAEF
Milwaukee, WI2 days ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Lifecycle Marketing Manager. Be the first to apply!
Related searches
- director of marketing and business development Milwaukee, WI
- national marketing manager Milwaukee, WI
- marketing automation manager Milwaukee, WI
- director content marketing Milwaukee, WI
- chief marketing officer Milwaukee, WI
- email marketing manager Milwaukee, WI
- director growth marketing Milwaukee, WI
- account based marketing manager Milwaukee, WI
- director of marketing Milwaukee, WI
- marketing manager healthcare Milwaukee, WI