Creative Brand Lead

We’re hiring a Creative Brand Lead to take a once‑in‑a‑decade rebrand from agency hand‑off and scale it across every surface — video, web, campaign, deck, social. One job: make every Latent asset unmistakable on first glance. What you’ll own You will own the visual and creative expression of Latent—reporting to the VP of Brand. Crucially, this role is about building and scaling creative systems using a new intelligence workflow we've built, enabling everyone in our company to build world‑class assets in seconds. 1. Own creative on key campaigns Set the visual direction for ABM, paid, lifecycle, partner, and product launches Partner with growth and product marketing so creative is built for a campaign — never produced in isolation Maintain a single, coherent voice across video, web, and social 2. Run roll‑out of rebrand across surfaces Take the new brand system from agency hand‑off into the company's bloodstream Apply it across web, deck, sales, paid, social, video, recruiting, internal using our internal AI system Stand up a brand‑asset library: templates, decks, components, files, that any team can pull from Educate teams on how the brand works and why each rule exists 3. Support events and customer demand campaigns Direct the creative for flagship events, webinars, and field marketing activations Build high‑conversion creative systems for demand gen, from email to physical event booths Standardize event visual identity to ensure Latent stands out in crowded industry halls 4. Support website refreshes Lead the rebuild of latenthealth.com on the new brand system from our agency Partner with growth on funnel‑aware page architecture and conversion surfaces Stand up the visual system that makes our pages feel like Latent end‑to‑end 5. Scale design system for ads and social Help us design a system that scales for our ads and social campaigns by persona Direct the social‑content program with a social team carrying day‑to‑day cadence Approve the editorial line — customer storytelling, partner spotlights, founder content Use the social orchestrator pattern from Latent Studio — one brief, multiple contender directions, the strongest ships 6. Defend visual coherence across the company Run brand‑consistency reviews across every outbound asset Catch generic SaaS patterns before they ship Mentor cross‑functional teams (sales, recruiting, product) on the brand system How we work We actively use AI tools to accelerate execution across every function We work closely across growth, product marketing, sales, PX, and RevOps We value rapid experimentation and new ways of working This is a role for someone excited to rethink how creative is done, not replicate traditional agency playbooks What success looks like A brand system in active use across every team — not a deck on a shelf A creative output that competitors and partners notice and copy Video and web work that move pipeline, not just look good Every campaign, every surface, every asset is unmistakably Latent You’ll do well here if You've spent 10+ years in brand, creative, or design leadership at high‑growth B2B or consumer companies — and you've scaled at least one brand from rebrand into the bloodstream of a company You have strong directorial chops across video, web, and campaign — not just static design You have an unusually high taste ceiling and an unusually low tolerance for generic You ship fast, often, and on‑brand You're comfortable directing agencies, contractors, and in‑house teams on a single visual system You actively use AI tools to extend creative output You believe brand is a system, not a vibe — and you're confident operating across strategy and execution #J-18808-Ljbffr Latent