Director of Marketing

Job Description

Job Description

We're hiring: Director of Marketing

AFC is looking for a Director of Marketing to build and lead our marketing function across trucking, brokerage, and leasing. We are building a different kind of logistics company. AFC is highly focused on technology, automation, and AI, and we are actively integrating these tools into how we operate, make decisions, serve customers, and grow our business. We're looking for a hands-on marketing leader who understands the logistics industry and can translate strong operations, technology, and real customer value into a compelling story that drives growth. If you love building, partnering closely with sales, experimenting with new technology, and connecting marketing directly to pipeline and revenue, this is an opportunity to have a significant impact.

 

What You'll Own

 

Revenue and Growth

• Build and execute marketing strategies that generate qualified leads, pipeline, and revenue

• Develop repeatable demand generation campaigns across digital, industry platforms, partnerships, outbound support, and events

• Use data, automation, AI, and emerging marketing technology to improve targeting, personalization, execution, and conversion

• Track performance, test new approaches, and continuously improve what works

 

Sales Enablement

• Partner closely with sales leadership to support growth across trucking, brokerage, and leasing

• Develop pitch decks, one pagers, service overviews, case studies, testimonials, and ROI stories

• Create email campaigns, talk tracks, and objection handling resources that help sales teams move opportunities forward

• Leverage technology and AI to make sales enablement faster, smarter, and more scalable

 

Content and Industry Presence

• Strengthen AFC's presence on LinkedIn and other relevant industry channels

• Develop content around freight trends, market insights, technology, customer outcomes, and AFC's operational differentiators

• Help tell the story of how AFC is using technology and AI to modernize transportation and logistics

• Build a consistent content calendar and scalable process for creating and distributing high quality content

 

Marketing Operations and HubSpot

• Build strong alignment between marketing and sales through HubSpot

• Establish lead lifecycle stages, qualification criteria, routing, and handoff processes

• Develop clear reporting around attribution, funnel conversion, pipeline, and revenue impact

• Build nurture campaigns and improve lifecycle management to increase conversion

• Identify opportunities to use AI, automation, and new technology to make our marketing and revenue operations more efficient and effective

 

Brand and Market Positioning

• Develop clear and consistent messaging across AFC's trucking, brokerage, and leasing businesses

• Position AFC as a modern, technology forward transportation and logistics company

• Translate our investments in technology, automation, and AI into meaningful customer value and competitive differentiation

• Ensure our website, sales collateral, campaigns, social presence, and customer communications tell a consistent and compelling story

 

What Success Looks Like

Within your first 6 to 12 months, we expect to see:

• More qualified pipeline tied to measurable revenue opportunities

• Stronger alignment between marketing and sales

• Improved sales enablement and conversion

• Increased visibility and credibility within the transportation and logistics market

• Clear market positioning around AFC's operational capabilities, technology, and innovation

• A consistent content and campaign rhythm

• A scalable, technology enabled marketing foundation that AFC can continue to build on

 

What we're looking for

• 5+ years of B2B marketing experience, with transportation, logistics, freight, trucking, brokerage, or a related industry strongly preferred

• Experience developing marketing programs that contribute directly to pipeline and revenue

• Strong partnership experience with sales teams and senior leadership

• A builder mentality with the ability to develop strategy and execute it

• Strong writing, messaging, and storytelling skills

• Experience with HubSpot or similar CRM and marketing automation platforms

• Comfortable working with AI tools, automation, and emerging marketing technology

• Strong analytical skills and the ability to use data to make decisions

• Curiosity about how technology can transform traditional industries and a willingness to experiment with new approaches

• Ability to thrive in a growing organization where you will have the opportunity to shape the function rather than inherit a finished playbook

 

Why AFC

This is not a maintenance marketing role. You'll have the opportunity to build the function, influence how AFC goes to market, work directly with leadership and sales, and help shape how we tell our story as we continue to grow across trucking, brokerage, and leasing.

AFC is also investing heavily in technology, automation, and AI. We believe the future of logistics will be shaped by companies that combine strong operational expertise with smarter technology, and we are intentionally building toward that future. For the right marketing leader, that means you won't just be marketing where AFC is today. You'll help define how the market sees where we're going next.

 

Compensation

Competitive base salary based on experience.

 

Interested in building something with us? We'd love to hear from you.