Sr. Associate Marketing Manager

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE. Position Overview: As the Senior Associate Marketing Manager, Channel PG&A, you will lead short- and long-term dealer retail strategies for the Parts, Garments, and Accessories business. Focused on strengthening retail execution, this role translates business priorities into clear merchandising plans, dealer communications, digital programs, and in-store activations. You will collaborate across PG&A category teams, field sales, Product Line Sales, Polaris Retail Experience, digital marketing, and Whole Goods Channel Marketing to create a cohesive dealer and consumer experience. This position offers broad ownership of initiatives that improve dealer execution and support PG&A retail sales growth across the dealer network. Key Responsibilities: Lead PG&A retail strategy and execution within the Polaris Retail Experience across ORV, Seasonal, and Parts & Oil businesses, translating priorities into merchandising, in-store activation, and dealer execution plans. Develop and improve dealer-facing merchandising tools, including planograms, point-of-purchase displays, retail standards, signage, and in-store marketing support designed to improve PG&A sell-through. Lead dealer digital marketing programs, including Certified Dealer Websites and related digital tools, to strengthen PG&A visibility, dealer adoption, and local retail activation. Develop dealer-facing digital assets, co-marketing opportunities, and local activation support that help dealers promote PG&A products through digital and social channels. Serve as the PG&A marketing lead for dealer-facing events and channel activation programs, translating key initiatives into clear dealer experiences and field-ready execution plans. Support dealer shows, sales meetings, experiential activations, and other priority channel events by developing merchandising, signage, retail support, and activation plans. Partner with Product Line Sales, category teams, field sales, digital marketing, Polaris Retail Experience, and Whole Goods Channel Marketing to align PG&A priorities, promotions, and retail execution goals. Analyze retail, inventory, stocking, promotion, and dealer performance data to identify trends, gaps, and opportunities across categories, regions, and dealer segments. Translate performance insights, field feedback, and dealer needs into actionable recommendations that improve execution, retail sales, promotional sell-through, and customer experience. Monitor competitive dealer programs, merchandising strategies, promotional activity, product launches, and retail execution approaches, and translate findings into recommendations for category planning, dealer activation, and field sales. Desired Competencies: Business Acumen: You understand how your work impacts financial performance, operational efficiency, and organizational goals, and you make decisions with the broader business context in mind. Collaboration: You work effectively with others across functions and levels, contributing to shared goals while respecting different perspectives. Data & Analytical Literacy: You interpret data, metrics, or reporting to inform decisions, identify trends, and measure outcomes relevant to your role. Qualifications: Bachelor’s degree in business, marketing, merchandising, or a related field. 4+ years of experience in channel marketing, retail merchandising, sales activation, category management, or a related commercial role. Experience in dealer, retail, consumer packaged goods, powersports, or another distributed sales-channel environment is preferred. Strong understanding of retail execution, merchandising strategy, planograms, point-of-purchase displays, in-store activation, and dealer-facing sales support. Ability to analyze retail, inventory, stocking, promotional, competitive, and dealer performance data and translate insights into clear recommendations and executable plans. Strong communication, project management, collaboration, and influencing skills, with the ability to work effectively across sales, marketing, category management, and field sales teams. Detail-oriented and commercially minded approach, with creative problem-solving skills and a focus on action and dealer and customer impact. Understanding of or interest in powersports and dealer-based businesses is preferred. Ability to travel up to 20%. This position is not eligible for sponsorship. To qualify for this position, former employees must be eligible for rehire, and current employees must be in good standing. We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE. At Polaris we put our employees first, by offering a holistic approach to their health and financial wellbeing. Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture. At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generousmatching contribution to 401(k), financial wellness education and consultation to plan for their financial future. In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings. Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work. Employees at Polaris drive our success and are rewarded for their commitment. About Polaris As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris’ high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side‑by‑side off‑road vehicles; Sportsman® all‑terrain off‑road vehicles; military and commercial off‑road vehicles; snowmobiles; Slingshot® moto‑roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry‑leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. EEO Statement Polaris Inc. is an Equal Opportunity Employer and will make all employment‑related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law. Applicants with a disability that are in need of an accommodation to complete the application process, or otherwise need assistance or an accommodation in the recruiting process, should contact Human Resources at View phone number on click.appcast.io or View email address on click.appcast.io. To read more about employment discrimination protection under U.S. federal law, see: Know Your Rights: Workplace Discrimination is Illegal (eeoc.gov). #J-18808-Ljbffr Polaris Inc