Strategist

The Program partners with the world’s most competitive and innovative brands to develop highly strategic and creative solutions. We are the insights to action agency. At our core, we are problem seekers and thought partners. Our unique model challenges global, iconic brands to navigate moments of transformation and engage their ever-evolving future consumer. Do blank whiteboards call your name? Are you the first to ask why, challenging yourself, and those around you? Are you inherently curious what motivates consumers to purchase? We are seeking a Strategist to bridge the gap between creativity and strategy, transforming insights into compelling marketing campaigns. This role requires a balance of analytical thinking and imaginative storytelling, with a deep understanding of consumer behavior, brand positioning, and content creation. As a Strategist, you will work closely with cross-functional teams—including designers, copywriters, media planners, and strategists—to develop and execute innovative work that drive engagement, brand awareness, and conversions. How We Work At The Program, how we work matters just as much as what we produce. Our responsibilities are grounded in three core values that guide decision-making, collaboration, and growth across every role: Curiosity — Ask better questions. Challenge assumptions. Learn fast. Grit — We stay persistent when things get hard, balancing speed and quality. Goosebumps — We aim to create work that moves people, not just work that checks the box. These values shape how we approach our responsibilities, collaborate with teammates, and grow in our craft. Responsibilities Conduct market research and analyze consumer trends, turning insights into actionable strategies and comprehensive reports that drive campaign decisions. Stay ahead of industry trends, emerging technologies, and competitor moves, consistently bringing fresh ideas to every campaign. Collaborate with marketing, design, and content teams to translate insights into compelling narratives—spanning messaging, visual storytelling, and IRL or digital activations. Ideate, develop, and launch innovative campaigns across digital, social, and traditional media channels. Lead and optimize ad performance initiatives, analyzing results and continuously refining campaigns for maximum impact. Partner with clients to ensure alignment on strategic direction, creative vision, and measurable performance goals. Qualifications 5+ years experience working in highly cross functional teams including brand, consumer, creative. A desire to do hard work and celebrate the success that comes with it. Deep knowledge of customer lifecycle stages & the purchase funnel. Ability to translate data and insights into actionable strategic plans and creative solutions. Strong presentation skills with the ability to sell creative ideas to stakeholders. Proven experience in a brand strategy, marketing, advertising, or branding role. Strong understanding of digital and social media platforms, including paid and organic content strategies. Leverage AI and emerging technologies to enhance efficiency, creativity, and decision-making. Exceptional storytelling and conceptual thinking skills. Experience building strategic briefs and managing projects from ideation to execution. Ability to build your own decks in Figma. Excellent written and verbal communication skills. Reports to The Creative Strategist role reports to the VP of Strategy. Details This is an in-office Portland, Oregon position with three days per week in office. A hybrid approach will make up the other two days per week, with additional days in office per week as needed or required by management. The salary band for this role is $65,000-$80,000. We provide a competitive benefits package that includes: paid holidays vacation/personal time 401k matching 401k loans health dental vision long-term disability life insurance paid paternity and maternity leave and more. The Program is an Equal Opportunities Employer. We believe that the best work is produced by a diverse team, each with our own unique backgrounds, experiences, and perspectives. We’re committed to fostering an inclusive and collaborative workplace, where all are welcomed regardless of age, race, ethnicity, ancestry, national origin, religion, gender, sexual orientation, disability, preferences, military or veteran status, ability, or political affiliation. #J-18808-Ljbffr