Digital Content Strategist

Digital Content Strategist for CNN Underscored

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

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Your New Role...

The Digital Content Strategist for CNN Underscored is responsible for creating high‑impact, social‑first content designed to drive reach and shares across TikTok and Instagram. This role will help us engage users actively seeking to make informed decisions on how they buy, use or own products. Content must translate complex reviews, testing insights and product tradeoffs into clear, useful and trustworthy social storytelling that helps our audience evaluate options and build confidence in decisions. This role focuses on constant ideation and pitching of new formats, angles, and concepts, then rapidly evolving those approaches based on audience insights and performance data. The strategist partners cross‑functionally with social, editorial, video, and commerce teams to develop, package, and publish content that aligns with Underscored's brand voice and its service-driven, decision-support mission. Success in this role requires balancing creativity with clarity, crafting content that is engaging as well as useful and actionable.

Your Role Accountabilities...

• Social Strategy & Execution: Drive TikTok and Instagram reach and engagement through content that simplifies decisions, highlights product tradeoffs and delivers clear, actionable value to a high-intent audience.

  • Independently produce 4-5 vertical video and graphics weekly, programming and posting in-feed across both platforms.

  • Create daily content for our Instagram story series, translating social first and editorial pieces into high-performing posts.

  • Maintain a forward‑looking content calendar in partnership with the Social Lead.

  • Continuously test and refine hooks, captions, thumbnails, and structure to improve performance.

• Creative Development & Pitching: Proactively pitch a steady stream of new content ideas, product angles, and franchise concepts that directly support Underscored's brand and KPI goals.

  • Own and spot timely content opportunities, quickly turning them into relevant social content.

• Cross‑Functional Collaboration: Partner with editorial teams to turn articles and reviews into clear, social-first concepts that preserve the integrity of our testing, expertise and recommendations while making them engaging and immediately informative.

• Data & Reporting: Monitor shifts in design, audio, editing styles, creator strategies, and platform trends, then share clear insights and next steps with the team.

  • Track and analyze monthly performance metrics, turning data into actionable recommendations that inform future content and strategy.

Your Qualifications & Experience...

• Content Background: 3+ years of experience independently ideating, creating, publishing, and optimizing social-first content across Instagram, TikTok, or other digital platforms.

• Strategic Thinking & Pitching: Ability to connect creative concepts to KPI goals and articulate why an idea will perform, using data, insights, or past results.

• Audience Intent Awareness: Strong understanding of high-intent, utility-driven audiences and an ability to create content aimed at driving action and supporting decision-making rather than passive consumption.

• Proactive problem‑solving: Instinct to explore solutions independently before seeking guidance. Approach challenges with a solutions‑first mindset, thinking through questions and possible answers or paths toward resolution.

• Adaptability & Ownership: Self‑starter attitude; able to anticipate needs, solve problems proactively, and pivot quickly when priorities shift.

• Independent Content Creation: Comfortable producing vertical video and social-first content independently, from ideation to scheduling. Confident adapting to platform best practices and shifts in strategy.

• Copywriting: Strong ability to craft platform-specific hooks, captions and framing that quickly communicate value, differentiate options and guide users toward clearer understanding.

• Trend Monitoring: Ability to identify early platform trends and translate them into actionable and relevant content ideas.

• Data Analysis: Comfort reviewing analytics, diagnosing performance, and turning data into clear recommendations.

• Proficient in Adobe Premiere, Canva, Microsoft Office and various social scheduling tools (Dash Social, Sprout Social).

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $64,264.00 - $119,348.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.