Lifecycle Marketing Manager

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice. More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burden—empowering solo and small group practitioners to thrive alongside their clients. Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work. The Role We are seeking a strategic and execution-oriented Lifecycle Marketing Manager to join our team with a dedicated focus on Adoption and Retention. In this high-impact IC role, you will be responsible for the end-to-end execution of multi-channel strategies designed to move users from initial conversion to long‑term advocacy. You will own key programs including seasonal campaigns, event‑based marketing, and critical adoption and expansion initiatives. The ideal candidate is a proactive self‑starter who thrives in a collaborative environment and has a proven track record of using Email, In‑Product Messaging (IPM), SMS, and Push notifications to drive measurable behavioral change. Responsibilities Master the Journey: Map and manage the end-to-end buyer journey specifically for paid users, identifying key milestones for feature adoption, expansion, and long‑term retention. Omnichannel Optimization: Build and maintain sophisticated automated flows across Email, IPM, SMS, and Push to support ongoing product initiatives and new feature launches. Streamline Communications: Conduct ongoing audits of automated flows to consolidate messaging and reduce “communication noise,” ensuring every touchpoint provides clear, high‑signal value. Newsletter Strategy: Own the end-to-end execution of the monthly customer newsletter, transforming it into a high‑engagement vehicle for product education and community updates. Event & Campaign Lead: Partner with Integrated Marketing to provide full lifecycle support for major events, webinars, and seasonal campaigns, managing the funnel from promotion to post‑event nurture. Strategic Alignment: Translate high‑level marketing goals into tactical lifecycle plans that drive measurable event attendance, product stickiness, and consistent brand voice for all paid‑user comms. Test & Learn: Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix (Email vs. IPM) to constantly improve funnel efficiency and reduce churn. Performance & QA: Track the health of the paid user base to influence expansion plays and churn mitigation, while maintaining technical excellence and “zero‑fail” campaign execution. Desired Skills & Experience Experience: 4–6+ years in Lifecycle, CRM, or Growth Marketing, with a deep focus on post‑purchase/retention journeys in a SaaS or subscription environment. Technical Proficiency: Advanced hands‑on experience with marketing automation platforms (e.g., Iterable, Braze) and in‑product messaging tools (e.g., Appcues, Pendo). Journey Mapping: A sophisticated understanding of the customer lifecycle and the ability to visualize and execute complex branching logic in automated flows. Multi‑Channel Proficiency: Proven ability to orchestrate complex campaigns across Email, SMS, Push, and In‑App channels. Analytical Expertise: Strong knowledge of performance metrics and experience using data tools (e.g. Tableau, Mixpanel, or Looker) to inform strategy. Strategic & Tactical Balance: You can architect a lifecycle roadmap but are also comfortable diving into the tools to build workflows and troubleshoot technical triggers. Collaborative Spirit: Exceptional project management skills with a proven ability to support cross‑functional teams in a fast‑paced environment. AI Acuity: Familiarity with modern AI tools to enhance campaign speed‑to‑market and personalization is a plus. Base Compensation Range $88,000 - $120,000 annually Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay. The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job‑related factors. We offer a competitive benefits program including: Medical, dental, vision, life & disability insurance 401(k) plan with company match Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays Mental health resources Paid parental leave & Backup Care Employee Resource Groups (ERGs) California Job Applicant Privacy Notice Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. For more information about our privacy practices, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr