Multimedia Graphic Designer

Multimedia Graphic Designer (Brand & Product Marketing) Location: City of Industry, CA (On-site) Employment Type: Full-Time Department: Creative & Marketing Reports To: Creative Marketing Manager Application Requirement: An active online portfolio link is required for consideration. Applications submitted without a portfolio link (or with password-protected links without access to credentials) will not be reviewed. We are looking for an ambitious, multi-talented Senior Graphic Designer to bridge our enthusiast consumer culture (B2C) and high-level enterprise technology solutions (B2B). Role Overview As a Senior Graphic Designer at Cooler Master North America, you will own visual storytelling across high-impact product launches, major global trade shows, retail packaging, and enterprise tech initiatives. You will balance two distinct creative dynamics: B2C Consumer Products: Energizing PC enthusiasts, gamers, and content creators through bold product launch visuals, retail packaging, high-converting digital campaigns, and community activations. B2B & Enterprise Solutions: Crafting sleek, credible, and technical visual assets for enterprise OEM partners, commercial thermal solutions, systems integrators, and AI hardware platforms. Key Responsibilities Campaign & Digital Marketing (B2C) Product Launches & Campaigns: Lead visual direction and asset creation for flagship hardware launches (cases, thermal/cooling solutions, power supplies and pre-built systems) across web landing pages, social channels, and e-tail channels (Amazon, Newegg, Best Buy). Performance & Social Creative: Design high-impact static and motion assets optimized for Meta, TikTok, YouTube Community, X, and targeted display ads. Packaging & Retail Execution: Collaborate on retail box artwork, unboxing layouts, in-store displays, and quick-start visual guides adhering to global packaging brand guidelines. Enterprise & B2B Solutions Technical & Commercial Collateral: Translate complex thermal engineering and computing technologies into clean, authoritative B2B collateral—including product whitepapers, OEM one-sheets, architectural system overviews, and executive pitch decks. Data Visualization & Infographics: Design technical diagrams and exploded-view product graphics that clearly articulate airflow dynamics, cooling capacity, and component integration for commercial buyers. Environmental, Events & Brand Governance Trade Shows & Activations: Design environmental graphics, large-format booth wraps, product pedestals, and experiential signage for major industry events (e.g., CES, Computex, regional esports events, and consumer expos). Brand Evolution: Champion and evolve Cooler Master’s visual identity systems, ensuring consistency across digital and print touchpoints while maintaining modular asset libraries and Figma templates for cross‑functional teams. Creative Collaboration: Work closely with industrial designers, 3D artists, copywriters, product marketing managers, and regional agency partners from brief to final delivery. Qualifications & Requirements Consumer brand/tech campaigns showcasing strong typography, art direction, and digital ad performance context. Print production samples (packaging dielines, retail merchandising, or trade show environments). Data visualization, layout hierarchy, and corporate/editorial design. Experience: 5+ years of graphic design experience in-house or with an agency, preferably within consumer technology, PC hardware, consumer electronics, or gaming lifestyle brands. Core Technical Proficiency: Mastery: Adobe Creative Cloud (Photoshop, Illustrator, InDesign). UI & Systems: Figma for campaign asset handoff, template management, and digital guidelines. Motion Graphics: Solid foundational skills in After Effects or Premiere Pro for animated social bumpers, kinetic typography, and digital display loops. Presentation Design: Proven ability to build sleek, visual presentation decks in PowerPoint, Google Slides, or Keynote. Print & Production Expertise: Deep knowledge of packaging standards, dielines, pre‑press workflows, color management (CMYK, PMS spot colors), finishes (foil, spot UV, embossing), and large‑format print requirements. Tech & Hardware Fluency: A natural understanding of—or strong curiosity about—PC hardware, gaming culture, desktop setups, and tech enthusiast trends. Communication & Execution: Strong visual pitch capability, exceptional eye for typography and composition, and comfort managing multiple concurrent launch timelines. Preferred Qualifications Experience working with 3D product renders (compositing render passes, lighting adjustments in Photoshop, or working directly with KeyShot, Blender, or Cinema 4D). Familiarity with AI‑assisted creative workflows (Midjourney, Firefly) for rapid moodboarding and concept exploration. #J-18808-Ljbffr