Digital Content Coordinator - Requisition #325881

GENERAL SUMMARY The Digital Content Coordinator is responsible for assisting with the overall execution and maintenance of Pechanga Resort Casino’s (PRC) social media efforts and engagement across all channels. This position works under the direction of the Digital Marketing Manager and as support to the Digital Content Specialist. The Digital Content Coordinator will be responsible for assisting with engagement/communication across all of PRC’s social media channels and contact inboxes, providing support for the development of content to boost brand awareness, and other PRC business initiatives. The position requires superior writing skills, proficient knowledge of social media and scheduling platforms, experience in research, knowledge of basic SEO principles, innate curiosity, storytelling abilities through written word and visual mediums, flexibility in schedule, a mixed technical skill set, and a quick mastry of the company’s the brand voice. The specialist must be highly organized, responsive, a saavy communicator, and versed in digital marketing and communication best practices, and must have a demonstrated ability to meet deadlines. FOUR DIAMOND SERVICE AGREEMENT All Team Members will display a Four Diamond commitment to customer service through the delivery and maintenance of the Quality Standards established by Pechanga Resort Casino. KEY RESPONSIBILITIES Responsible for monitoring PRC’s online presence and managing guest engagement and correspondence across all online platforms. Collaborate with departments and stakeholders across the resort casino on guest engagement and correspondence efforts via online platforms. Responsible for the scheduling of social media editorial calendar including, but not limited to, assisting with content development, asset management, social media SEO, copywriting, post scheduling, management of online promotions, etc. Collaborate with departments and operators to ensure PRC’s online informational materials are up-to-date and accurate across all platforms. Responsible for routine audits of all social platforms to ensure PRC’s profiles are up-to-date on all industry best practices and standards. Provide analytics on posts, campaigns, sentiment, and report on findings. Source collateral and coordinate production of content when required. This includes set up and coordination of video and photo shoots. Responsible for keyword research, trend research, and competitor monitoring. Assist with the content production via event coverage, editing, assisting on shoots, etc. as needed. Provide support, share leads, and work with the PR Team to grow PRC’s influencer marketing efforts. Serve as support to the Communications team at large when required. Report on online messaging, sentiment as requested and must utilize utmost discretion. Responsible for always working toward a positive brand image in the digital space. Other duties as assigned. OTHER QUALIFICATIONS Understanding of and experience in the creative process of advertising and materials production. Ability to manage production systems under urgency of deadline pressure. Ability to interface with, and control scheduling, between graphics designers, project specialists, management, and external vendors. ACCOUNTABILITY This position does not have any supervisory responsibilities. Incumbent is responsible for protecting the assets of Pechanga Resort Casino and for maintaining and providing a positive and professional work environment. QUALIFICATIONS AND GUIDELINES EDUCATION/EXPERIENCE/TRAINING Bachelor’s Degree highly preferred. High school diploma or general education degree (GED) required. Three (3) years’ experience in business-focused social media program required. One (1) year of casino, resort, hospitality or tourism experience highly desirable; or equivalent combination of education and experience is required to successfully perform this job. COMMUNICATION SKILLS Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations, to customers, clients, and other Team Members of the organization. MATHEMATICAL SKILLS Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. REASONING ABILITY Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to solve problems involving several concrete variables in standardized situations. Certificates, Licenses, Registrations Must qualify to obtain and maintain a Class “A” gaming license. SKILLS/ABILITIES Demonstrate strong proficiency in technology including but not limited to Microsoft Office, Adobe Suite products especially Photoshop and Premier. Strong attention to detail and organizational ability to utilize daily tracking of Digital Marketing calendars, task coordination, and campaign implementation; measure and report the success of Digital Marketing efforts. Must possess strong ownership of the product and always show initiative in achieving content from initial thought to the very end. Envelop brand integrity of Pechanga Resort Casino as part of the candidate’s every day self on the job across all Digital mediums. Possess and use discretion, while also thinking of the big business picture at all times developing and executing content, responding to and engaging with guests, putting forward reports and corresponding with company stakeholders. Possess working knowledge of social media SEO. Ability to multitask and work within tight, predetermined and undetermined deadlines. Ability to collaborate and ensure a smooth workflow within all environments. Ability to work with multiple stakeholders, and develop and maintain networks and internal company relationships. Able to express thoughts and ideas clearly, while remaining professional and adherent to business initiatives and ideals. Candidate must be persuasive in educating and convincing stakeholders. Must be creative, imaginative, persuasive writer with a strong command of English language and grammar; must demonstrate excellent proofreading and copywriting skills. Must have the ability to effectively present information in one-on-one and small group situations to customers, clients, and other Team Members. Ability to perform duties with and without direct supervision, and in largely autonomously. Self starter who seeks out information and consistently asks, “How can this be better?” Must possess honesty and integrity. Must be adaptive and carry a positive attitude. Ability to identify problems and find effective solutions to accomplish project and business objectives. Attend required department meetings, abide by company and departmental Standard Operating Procedures (SOP). Capable in filming, editing, digital photography and videography. Evening and weekend hours often required for live and recorded social media coverage, monitoring, and engagement. Incumbent must adjust schedule to be present and cover events deemed as important and as assigned by management for Social Media coverage. DISCLAIMER The above information on this description has been designed to indicate the general nature and level of work performed by Team Members within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of Team Members assigned to this job. #J-18808-Ljbffr Infor (old)