Paid Search Specialist

Paid Search SpecialistIf you're a search-savvy specialist who's passionate about all things paid, this job just might be for you. As a Paid Search Specialist at Nebo, not only will you get to sink your teeth into challenging campaigns that will grow your career — you'll also get to hang with a team of top-notch paid search pros. (And adorable puppies, too.) Nebo's Paid Search Specialists are responsible for owning and managing paid search campaigns across various client objectives. They are responsible for executing research, developing keyword and budget recommendations, launching campaigns across search platforms, optimizing based on KPIs, reporting on campaign metrics, and providing actionable recommendations for improving performance on an ongoing basis. In addition to dedicated experience with paid search, candidates must have working knowledge of and light to medium experience managing campaigns and developing strategy for paid media channels beyond paid search, including paid social and display. The ideal candidate must be results driven, ambitious, organized, articulate and a self-starter. Basic understanding of paid search metrics as well as how to utilize paid search tactics to obtain various client's goals are a must.Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee. With numerous perks, including hybrid in-office/remote work options designed to fit your needs, unlimited PTO, and free attendance to local marketing events, join this fun-loving team that occasionally talks Slack Smack.Paid Search Specialist DutiesOptimize existing paid search campaigns towards various client KPIsCreate and present monthly and weekly reports with analysis of paid search campaign performance along with strategic recommendations for continual improvementForecast performance and spend for future budget recommendationsCommunicate paid search performance and strategy to clients in a clear and concise mannerIdeate and execute paid search creative tests including ad copy or landing page experiencesIdentify trends and insights across search campaigns to discover areas for campaign growth or improvementCreate client facing deliverables such as testing briefs, performance reports, budget recommendations, campaign breakdowns, ad copy recommendations etc.Maintain and improve the health of paid search campaigns through ongoing optimization and testingMaintain relationships with engine reps to ensure best practices are adopted and new products are testedSupport clients and team members on non-search paid media initiatives when departmental needs arisePaid Search Specialist Skills Required1+ years of Google Ads and Microsoft Advertising experienceExperience managing multi-channel paid media campaignsGoogle Ads Certified (including Fundamentals, Search, Display, Video, Shopping, Mobile)Microsoft Advertising CertifiedGoogle Analytics CertifiedExperience managing Oath/Yahoo campaignsExperience developing testing structures and compiling client-facing deliverables based on performanceExperience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, or Adobe Advertising Cloud is a plusStrong written and verbal communication skillsHighly analytical with strong research skillsAbility to multitask and meet deadlines under pressureStrong proficiency in Microsoft ExcelExperience with Google Analytics, Adobe Analytics, and Google Tag ManagerActive interest in keeping up with the paid search industry and latest trendsBachelor's Degree in area of practice or related field.Nebo's Commitment to Diversity & InclusionAs a human-centered agency, we believe in uplifting our community and advancing society through inclusive business practices. We're dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran's status.