Vice President of Marketing

Our client is a fast-growing financial technology company building high-performance infrastructure for cross-border payments and global USD accounts. Backed by premier venture capital firms, the organization enables faster, lower-cost, and more reliable financial services infrastructure for embedded finance platforms, fintechs, and financial institutions operating in emerging and high-growth global markets.

To support their next stage of global scale, our client is seeking an experienced and vision-driven Vice President of Marketing .

Reporting directly to executive leadership, the VP of Marketing will take full ownership of the marketing function. This executive leader will set the overall vision and multi-year strategy, align marketing initiatives with corporate priorities, and act as the executive voice for brand narrative, demand generation, and go-to-market (GTM) strategy. Rather than leaning solely on traditional hiring, the ideal candidate will design, build, and scale an AI-native marketing function , driving both product-led growth (PLG) and enterprise inbound pipeline for an API-first financial infrastructure product .

Key Responsibilities

• Marketing Strategy & Vision: Define the multi-year global marketing strategy and roadmap, aligning brand, demand generation, and GTM investments with overarching company objectives.
• Build an AI-Native Marketing Function: Design, deploy, and scale modern AI agents, automated workflows, and systems to execute high-impact marketing operations efficiently as the company grows.
• Pipeline & Demand Generation Ownership: Take end-to-end executive accountability for the inbound engine—from traffic generation, conversion, and lead qualification through to sales handoff—to hit key pipeline targets.
• Product-Led Growth (PLG): Build and optimize self-serve and usage-driven growth motions for API-first financial products to complement top-down enterprise sales initiatives.
• Brand Positioning & Category Leadership: Establish a category-defining brand strategy and compelling technical narrative that resonates with developers, engineering leaders, and key business decision-makers.
• Multi-Channel Strategy: Lead direction and execution across digital performance, technical content, and industry events, ensuring quantitative rigor across all channels.
• Executive & Cross-Functional Alignment: Collaborate closely with Sales and Product leadership to align messaging, produce sales enablement assets, and support major product launches.
• Performance Measurement & Reporting: Define executive- and board-level KPIs, establishing reporting frameworks that map marketing investments directly to pipeline generation and revenue outcomes.

Requirements

• Leadership Experience: 8+ years of progressive marketing leadership experience, including proven experience building and directing teams or functions within B2B technology, fintech, or payments.
• Domain Expertise: Strong background marketing in stablecoins, banking-as-a-service (BaaS), cross-border payments, or emerging financial infrastructure.
• Scaling & AI-Driven Operations: Track record of building a marketing engine from an early stage into a mature, high-performing function, including hands-on experience utilizing modern, AI-native frameworks and operational tools.
• Technical Audience & PLG Fluency: Proven success marketing API-first or developer-facing products, with deep experience in product-led growth strategies and technical positioning.
• Executive GTM Accountability: Demonstrated experience presenting to executive teams and boards, with direct accountability for lead generation targets, pipeline, and revenue conversion.
• Inbound & Demand Generation Excellence: Strong expertise in designing, measuring, and optimizing multi-channel inbound engines.
• Entrepreneurial Mindset: Highly autonomous and adaptable leader capable of setting strategy and creating infrastructure in fast-moving, high-ambiguity environments.

Benefits

• Competitive executive base salary with performance-aligned incentives.
• Comprehensive health, vision, and dental coverage.
• Generous equity package in a high-growth, venture-backed enterprise.
• Flexible/remote work arrangement.
• Professional development allowance and career growth opportunities within an expanding international fintech environment.