Social Media Manager

Social Media Manager Reporting to the Senior Social Media & Influencer Marketing Manager, you will manage the comprehensive organic social content calendar, drive deep community engagement, and pioneer innovative social commerce initiatives (such as live shopping) while collaborating closely with paid media and external agency partners. Responsibilities Develop, manage, and execute the master organic social media content calendar across all Melissa & Doug social channels, ensuring alignment with brand campaigns and product launches. Spearhead live shopping initiatives and real‑time content strategies to drive community participation and direct sales. Act as the internal owner of UGC strategy and manage the Curalate social content team. Serve as the primary liaison with the paid media agency to integrate organic and paid social content strategies. Identify, pitch, and execute impactful social media partnerships and co‑marketing campaigns with complementary brands. Conceptualize and manage end‑to‑end social media giveaways and sweepstakes to grow audience and capture data. Execute proactive "Surprise & Delight" initiatives to recognize and reward highly engaged community members. Evaluate emerging platforms (e.g., Reddit) and monitor trends to recommend brand expansion and testing. Collaborate with external social agency partners to oversee community management, brand listening, and performance analytics reporting. Qualifications Previous experience in social media management, community building, or digital marketing, preferably within consumer goods, toy, or family lifestyle sectors. Proven ownership and execution of a comprehensive social media calendar across major platforms (Instagram, TikTok, Facebook, etc.). Hands‑on experience with live streaming/shopping platforms, UGC management tools (e.g., Curalate), and social media management software. Successful launch of social collaborations, sweepstakes, and brand‑to‑brand partnerships. Experience working alongside paid media agencies to align organic and paid strategies. Deep understanding of platform‑specific best practices, algorithms, and current digital trends. Compensation The anticipated pay range for candidates who will work in Connecticut is $90,000 to $130,000 per annum. Benefits Flexible work hours Comprehensive benefits package Opportunities for growth and career advancement Inclusive and accessible workplace culture Inclusion & Accessibility Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with applicants who require reasonable accommodation during recruitment, selection, and assessment. If you require accommodation, please contact our Talent Acquisition team. #J-18808-Ljbffr