Influencer Marketing Manager

Role Description

We’re looking for a Freelance Influencer Marketing Manager to identify, recruit, and coordinate talent for our social-first campaign work (organic, paid, and always on). This is a remote Freelance opportunity that may vary in weekly hours on one or more client accounts.

Responsibilities

• Creator Sourcing & Talent Management
  • End-to-end creator management inclusive of identifying, recruiting and outreaching to talent, managing contract negotiations/redlines, budgets, content review and guiding influencers/creators with their deliverables.
  • Build and cultivate relationships with creators, influencers, managers, and agents.
  • Source UGC and creator talent using platforms like IMAI and your professional network.
  • Maintain a vetted, organized creator roster across paid organic social needs.
  • Match creators to briefs based on brand, tone, platform, and content requirements.
  • Build positive, professional relationships with creators to support long-term collaboration.
  • Support our internal “Movers+Creators” program which houses creators across various areas that M+S will tap into for quick turnaround programs.
• Creator Communication & Coordination
  • Manage all creator communication end-to-end, including:
    • Outreach and onboarding.
    • Brief delivery and clarification.
    • Deadlines and deliverable expectations.
    • Follow-ups and reminders.
  • Ensure creators clearly understand briefs, content requirements, and brand guidelines.
  • Proactively flag risks, delays, or misalignment to internal teams.
  • Coordinate product samples as needed.
• Deliverables, Deadlines & Quality Control
  • Responsive to the unpredictable 24/7 nature of social media campaign execution.
  • Set and manage creator deliverables, timelines, and submission requirements.
  • Ensure accurate tracking of creator activity, deliverables, and performance data.
  • Monitor content to ensure assets are:
    • Complete.
    • High-quality.
    • On-brief.
    • Delivered on time.
  • Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed.
  • Ensure creators submit footage in the correct formats and specs for paid and organic use.
• Contracts, Invoicing & Asset Tracking
  • Coordinate creator contracts, usage terms, and approvals.
  • Ensure invoicing details are clear, accurate, and submitted on time.
  • Track asset delivery status and usage rights across paid and organic channels.
  • Partner with internal teams to ensure assets are stored, labeled, and accessible.
• Cross-Functional Collaboration
  • Collaborate and work cross-functionally with Creative, Strategy, Production and Business Partnership teams to ensure influencer initiatives are aligned with wider campaign and client goals.
  • Ensure creator outputs align with strategic intent, brand voice, and platform needs.
• Trends & Culture
  • Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on TikTok and FTC compliance requirements.
  • Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations.
  • Contribute to team brainstorms and creative campaign ideation.

Qualifications

• 5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns.
• Experience working with a wide variety of creators & influencers across a variety of categories (from nano creators to Macro creators).
• Strong organizational skills with attention to detail and follow-through.
• Ability to manage multiple timelines, campaigns, and creator relationships simultaneously.
• Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments.
• Clear written and verbal communication skills, particularly in creator-facing contexts.
• Ability to collaborate effectively across teams and support senior leaders.
• Deep passion for TikTok; experience with TikTok influencers a big plus but not required.
• Passion for delighting clients and going above & beyond.
• Keen eye for detail with the foresight to think about the bigger picture.
• Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry.
• Spreads joy!