Senior Performance Marketing Specialist

Senior Performance Marketing Specialist

Ciklum is looking for a Senior Performance Marketing Specialist to join our team in Brazil.

We are a custom product engineering company that supports both multinational organizations and scaling startups to solve their most complex business challenges. With a global team of over 4,000 highly skilled developers, consultants, analysts and product owners, we engineer technology that redefines industries and shapes the way people live.

About The Role:

As a Senior Performance Marketing Specialist, you'll become a part of a cross-functional development team engineering experience of tomorrow.

Project Description: We're seeking a strategic, execution-oriented Senior Performance Marketing Specialist to drive data-powered growth across marketing channels. Collaborating with marketers and leaders in our Global Performance Marketing organization as well as cross-functional teams, you will optimize our performance marketing engine to acquire, engage, and retain customers through a seamless omni-channel experience.

You will lead advanced analyses and hands-on experimentation to uncover, validate, and scale new opportunities for paid media and digital marketing. Positioned at the intersection of marketing strategy and analytics, you'll transform data into actionable insights that inform campaign design, resource allocation, and go-to-market decisions.

In this high-impact, hands-on role, you will deliver regular performance reporting, design and analyze marketing experiments, and provide clear, compelling recommendations that drive business outcomes. This is an ideal opportunity for a business-minded analytics leader who thrives in cross-functional environments, operates as an individual contributor, and is passionate about accelerating Client's growth through data-driven marketing.

Our ideal candidate combines exceptional analytical skills, a strategic mindset with a bias for action, a passion for experimentation and continuous learning, and a proven ability to turn data into measurable marketing impact.

Responsibilities:

• Drive the analytics strategy and roadmap for Global Performance Marketing
• Translate complex analyses into clear, data-backed recommendations for senior leadership, influencing strategy across Growth, Product, Marketing, Sales, and Customer Success
• Identify growth opportunities and risks using ROI and incrementality techniques to guide resource allocation and prioritization
• Deliver regular executive reporting on key metrics, highlighting successes, risks, and proactive solutions

Requirements:

• Extensive analytics experience with paid search marketing, digital advertising, performance marketing, and campaign/channel management
• Advanced proficiency in SQL and expertise with visualization tools such as Tableau, Looker, or similar
• Hands-on experience with SEM payback modeling and monitoring conversion metrics across paid channels
• Deep understanding of Salesforce lead and opportunity data structures, and ability to connect marketing activities to sales pipeline
• Proven ability to distill complex analytical findings into concise, actionable recommendations for senior audiences
• Strong judgment and business acumen to prioritize effectively and make sound trade-off decisions
• Familiarity with modern data tools such as Hex, dbt, or similar for collaborative analytics and data transformation
• Excellent communication and presentation skills, with the ability to convey complex data insights to senior leadership

Desirable:

• Experience with incrementality measurement and communicating experiment results
• Track record of partnering with Marketing leadership to influence strategy through data-driven insights

What`s in it for you?

• Care: your mental and physical health is our priority. We ensure comprehensive company-paid medical insurance and mental health programs, 5 undocumented sick-leave days per year
• Tailored education path: boost your skills and knowledge with our regular internal events (meetups, conferences, workshops), Udemy license, language courses and company-paid certifications
• Growth environment: share your experience and level up your expertise with a community of skilled professionals, locally and globally
• Long-term employment with 20 working-days paid vacation and local bank holidays
• Flexibility: 100% remote work mode
• Opportunities: we value our specialists and always find the best options for them. Our Internal Mobility Program helps change a project if needed to help you grow, excel professionally and fulfill your potential
• Global impact: work on large-scale projects that redefine industries with international and fast-growing clients
• Welcoming environment: feel empowered with a friendly team, open-door policy, informal atmosphere within the company and regular team-building events

About Us:

At Ciklum, we are always exploring innovations, empowering each other to achieve more, and engineering solutions that matter. With us, you'll work with cutting-edge technologies, contribute to impactful projects, and be part of a One Team culture that values collaboration and progress.

As we expand into Latin America, every Ciklumer is helping to shape our story. Collaborate with seasoned experts and make a global impact backed by two decades of industry leadership.

Explore, empower, engineer with Ciklum!

Interested already? We would love to get to know you! Submit your application. We can't wait to see you at Ciklum.