Growth Marketer

There is real, immediate work waiting on Day 1 for this seat. It is not invented; it is not optional in the medium term; and it is not work the GTM team can absorb. Partner Revenue Manager needs enablement materials — pitch decks, demo collateral, one-pagers, partner-facing assets — to ramp on Rewardworks and to convert Amex/Dashfi referrals at higher rates, with higher spend success and faster ramp. Amex and Dashfi partner reps need collateral they can use to refer Ricochet with confidence. Better collateral earns more referrals. Direct GTM needs rapid iteration and discovery support for testing message-market fit — outbound messaging, sequence copy, target-account research polish. Ricochet brand consolidation post-merger: websites and landing pages for Rewardworks, PayClearly, and Ricochet itself need to be revamped, simplified, and unified. Brand Assets Include: This is a doer-builder role, not a brand strategist role. We are not hiring a corporate marketing manager. We are hiring someone who writes, designs, builds, and ships. What you will own Sales enablement materials for the partner channels — pitch decks, demo scripts, one-pagers, product explainers, ROI calculators where appropriate. Ricochet, Rewardworks, and PayClearly websites and landing pages — content, structure, design judgment, deployment via Webflow or equivalent. Outbound messaging and sequence copy supporting the direct GTM channel, and supporting Strategic Expansion AE motions as they develop. Core sales narrative materials: 10-second hook, 2-minute pitch, 10-minute demo story — anchored in customer pain, written in customer language. Partner collateral for the Channel/Partner Manager once that seat lands — what each new partner needs to refer Ricochet confidently. Light demand-gen experiments where appropriate — not paid search/SEO at scale, but targeted campaigns supporting specific GTM bets. Reporting on what content gets used, what converts, and what dies on the vine. What you do not own Brand strategy at the corporate identity level — that is a JOM/Tyler decision, not a marketing function decision. PR or analyst relations — premature at this stage. Paid media at scale — premature until message-market fit is validated on direct GTM. Event production at scale — light support for targeted events only. Pipeline ownership — that sits with the AE seats. You influence pipeline; you do not own it. 30 / 60 / 90 success criteria Day 30 Core Rewardworks and PayClearly sales narrative rebuilt — 10-second hook, 2-minute pitch, demo story — and in PRM's hands. Audit completed of existing collateral, websites, and brand assets across Interopay / PayClearly / Ricochet; gap list documented with priority order. Quick wins shipped: one critical piece of sales collateral PRM was missing on Day 1, one urgent web update. Day 60 First version of the unified Ricochet web property live — Rewardworks and PayClearly product pages clean and consistent. Outbound message support for the 30-day pilot delivered and live in market. Partner-facing collateral in Amex/Dashfi reps' hands — something they can hand a customer that explains Ricochet credibly. Content engine running — a predictable cadence of materials shipping, not one-off requests. Day 90 Executive dependence for sales copy and decks reduced — the GTM team has materials they reach for first. First evidence of marketing-influenced pipeline contributing to deal velocity or close rates. Backlog prioritized against business value, not request volume. Who you are 2–8 years in B2B SaaS, fintech, payments, or ERP marketing — ideally as the first or second marketing hire at a funded company. A strong copywriter — you translate technical payment concepts (virtual card, interchange, supplier enablement, payment orchestration) into language a Controller or CFO actually wants to read. A doer-builder — you ship things. You are not waiting on a brief, a committee, or an agency. Comfortable across web, sales collateral, and demand gen — not a specialist in one at the exclusion of the others. Hands-on with web — Webflow, basic Figma; you know when to use a contractor for production design and when to build it yourself. AI-workflow native — you multiply your own output through AI tooling. You do not need an agency to ship a one-pager. Tool-fluent across the modern marketing stack: HubSpot or equivalent, Salesforce or HubSpot CRM, Apollo or ZoomInfo, basic analytics. Good design judgment even if you are not a designer — you know what looks credible vs. what looks like it was made on the corporate intranet. Who you are not A pure brand marketer focused on awareness, voice, or visual identity. A demand-gen specialist focused exclusively on paid acquisition channels. A corporate marketing manager who runs vendors and committees. A content writer with no commercial accountability or pipeline framing. Someone who needs a creative director, a designer, a copywriter, and a developer to ship anything. Compensation Base: $85,000 – $175,000 Variable: 10–15% bonus tied to pipeline-influenced metrics and shipping cadence on prioritized deliverables.

CAVEATS

At $150K+ we'd want a true all-rounder: copywriter, illustrator, designer, can PM/manage an agency, can take lead on a tradeshow planning. Definitely many hats.. and someone who could grow into VP of Marketing. The right person makes hiring and keeping sales talent a lot easier. #J-18808-Ljbffr Ricochet