Digital Marketing Manager, Web Strategy, AWS Marketing Integrated Demand Center

Digital Marketing ManagerThe AWS Website team is looking for an experienced, data-driven Digital Marketing Manager to lead the strategy and templatization of marketing pages on the AWS website. This role will work across engineering, UX, information architecture, testing, and product marketing to standardize the web experience and build scalable frameworks that work globally. The ideal candidate can drive alignment across multiple teams at once and has a track record of turning ambiguous, cross-functional problems into structured, repeatable solutions. This role requires strong communication skills and a clear understanding of brand guidelines, website systems, and technical capabilities. You'll define where content should live on the site, run A/B tests to validate decisions, and develop templates and page strategies that scale across regions. This is a high-visibility role with real impact on how customers experience product marketing content across the website.Key job responsibilities:Create world-class customer experiences on AWS digital properties.Define the strategy and templatization of marketing pages, building standardized frameworks that raise customer engagement and drive AWS demand globally.Collaborate with stakeholders across various web, marketing, engineering, UX, product management, and business teams to identify and drive innovative website solutions that achieve business goals and raise the bar for customer experience with each launch.Own the A/B testing and experimentation roadmap to validate decisions and continuously improve page performance.Approach quality assurance (QA) with a high degree of rigor to ensure the customer experience meets a high quality bar before publication.Basic Qualifications:5+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience equally comfortable building strategic marketing plans and executing at a tactical levelExperience managing or working within cross-functional marketing and creative teamsExperience with web development, specifically with Adobe Experience Manager (AEM) or other enterprise CMSPreferred Qualifications:Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionExperience leading and managing migration and transformation programsExperience with A/B testing, especially around audience segmentation and targetingExperience working in ticketing platforms such as Asana, JIRA, Workfront or similar toolsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at NY, New York - 86,700.00 - 151,700.00 USD annuallyUSA, WA, Seattle - 82,700.00 - 137,900.00 USD annually