Marketing Specialist

Responsibilities Develop and manage marketing campaigns to promote Employment & Job Placement (EJP) services, job fairs, and new initiatives to healthcare workers and job seekers. Create, schedule, and manage engaging content across all social media platforms to raise visibility and drive engagement. Build and maintain relationships with healthcare influencers and community partners to expand EJP’s digital reach and brand awareness. Collaborate with EJP leadership, the Communications team, and employer partners to align messaging and marketing priorities. Track, analyze, and report on key performance indicators (KPIs) such as campaign performance, social media engagement, and event attendance, using analytics tools to inform marketing strategies. Design marketing materials, graphics, and videos using tools such as Adobe Illustrator, Photoshop, InDesign, and Premiere Pro. Support the planning and promotion of EJP job fairs and hiring events to maximize outreach and attendance. Develop targeted marketing efforts for hard-to-fill roles and specialized healthcare recruitment needs. Stay current on recruitment marketing trends and apply best practices to continuously improve campaign effectiveness. Ensure consistent branding and messaging across all digital and print materials, in alignment with TEF Communications standards. Coordinate with external vendors and platforms for digital ads, sponsored posts, and other paid media efforts as needed. Support internal Communications projects that involve EJP-related messaging or digital storytelling. Qualifications Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. Minimum three (3) years of experience in recruitment marketing, social media management, or digital marketing. Proven experience in graphic design and multimedia content creation (Adobe Creative Suite required). Strong copywriting and storytelling skills with a focus on digital engagement. Proficiency in Microsoft Office Suite and familiarity with social media scheduling tools (such as Hootsuite, Buffer, or Later). Demonstrated ability to manage multiple priorities, projects, and deadlines in a fast-paced environment. Experience working with KPIs, data analytics tools, and social media metrics. Familiarity with SEO, Google Analytics, and basic HTML is a plus. Knowledge of workforce development, healthcare recruitment, or union environments preferred. Bilingual candidates strongly encouraged to apply; proficiency in Spanish, Haitian Creole, or other languages is a plus. Must have the ability to comfortably commute throughout all five boroughs, Hudson Valley, Westchester/White Plains, and Long Island, with a reliable means of transportation to attend events and meetings as needed. While this role typically follows a standard 9 AM – 5 PM schedule, flexibility may be required for evening or weekend events and campaigns. #J-18808-Ljbffr