Marketing Specialist

The Marketing Specialist will support MBSI WAV marketing efforts through coordination of department’s activities. The Marketing Specialist will be responsible for maintaining a unified branding standard among all platforms, acting as the company's target audience event master and social media, co-op and MDF expert, working closely with our manufacturers to maximize our marketing budget, and maintaining our inventory of promotional items. This position will focus on coordinating and assisting in the planning and execution of all marketing programs to support sales objectives, strengthen brand loyalty, and attract new customers. Essential Job Functions Coordinates and plans all facets of MBSI WAV events and tradeshows including communications, mailing lists, schedules, promotions, logistics and execution Responsible for tradeshow planning by working with sales and operations teams during the planning phase of tradeshows Ensures required items are ordered for tradeshows, i.e. lead retrieval, electrical, rentals, advanced warehousing and material handling, etc. Works with external agencies and vendors to execute marketing progress. Works closely with sales, product management and company leadership to build cohesive brand strategies and coordinate marketing efforts across all digital and print channels Architect incentive programs for customer retention, social media viewership and gamification rewards Authors, executes, analyzes, and reports results of customer satisfaction surveys Evaluates competitor marketing efforts and digital content to help identify new marketing opportunities Maintains MBSI WAV’s inventory of promotional items (aka: swag) Communicates to product management and sales teams for timely start date and expirations for promotions Responsible for internal communication to sales, sales leadership ensuring the group understands the promotions, rules of engagement and what target audiences they apply to Communicates with manufacturers to understand promotions Responsible for providing sales lists of customers that have purchased like items that would be ideal for the promotions Regularly analyzes database for data cleanliness and targeted marketing efforts Maintains marketing campaigns in Netsuite and ensures leads are marked properly for sales Ensures timely lead entry into Netsuite, including list import after marketing activities Works closely with sales leadership to assign leads from marketing activities Responsible for all marketing campaign naming conventions Draft press releases via social media, e-blasts and email signature campaigns for new manufacturer partnerships, new warehouse launches, programs, promotions… etc. Responsible for day-to-day website review, assuring web sites are relevant and up to date – notifying if not Creates and updates social media postings and replies to comments, inquiries and complaints in a helpful and timely manner Supports presenters during virtual events by verifying attendance, managing the call, tracking the chat logs and assistance with presentation slide builds. Maintains virtual event registration reporting pre- and post-event and communicates with sales and/or technical teams Owns all co-op and MDF manufacturer initiatives by becoming an expert on guidelines, submitting pre-approvals, proof of performance, and all other necessary documentation, including maintaining MDF receivable Non-essential Job Functions Balance, execute and prioritize routine and analytical tasks Self-motivated, detail oriented, creative, with a "can-do" attitude Perform other duties as assigned Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education/Experience Post secondary degree experience and/or training; or equivalent combination of education and experience. Language Ability Ability to read, analyze, and interpret general business articles. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. First language preferred is English. Fluency in French an asset. Math Ability Ability to calculate figures and amounts such as discounts, interest and percentages. Reasoning Ability Ability to solve practical problems and deal with a variety or concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Computer Skills General usage of daily technology and personal computers. Knowledge of Microsoft Office (PowerPoint, Excel, Outlook). Any experience working with CRM/ERP systems preferred (e.g. NetSuite) is an asset. Other Skills/Abilities Detail focused and possess strong organizational, analytical, and problem solving skills Strong interpersonal skills Ability to self-motivate, and ability to consistently deliver high-quality work product Ability to thrive in an environment which is both ad-hoc, as well as an environment in which one must play multiple roles to support the organization NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization. Supervisory Responsibilities Does not require supervisory responsibility The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work environment expectations: Remote (computer/accessories provided by company) Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Travel This job has limited to occasional travel requirements. #J-18808-Ljbffr