Growth Marketing Lead (Paid Digital)

About the Role Orchard is looking for a Growth Marketing Lead to own our paid digital strategy. You will manage an 8‑figure marketing budget across Paid Search and Paid Social, set the strategy for both channels, and build the team and systems that execute against it. Paid digital is one of the most important levers in Orchard's customer acquisition engine, and this role has a direct line to business outcomes. This is both an individual contributor and a leadership role on Orchard's Growth team. You will operate as a hands‑on practitioner, deep in the data, running tests, and building the playbook, while building and developing a team of Growth Marketers. As Orchard grows, so will the scope and team around this role. It is a high‑impact position with full ownership of a major channel portfolio and meaningful cross‑functional exposure. This is a full‑time role that will report into the Head of Growth Marketing. The preference is for this role to be based in New York and working in office two days a week, but we are also open to remote candidates in the following states: AZ, CA, CO, CT, DC, FL, GA, MA, MD, NC, NJ, OR, SC, TN, TX, VA, WA, WI. What You’ll Do Here Own an 8‑figure paid digital budget and take full accountability for performance outcomes across Paid Search and Paid Social, managing to ambitious CAC and LTV‑based targets Set the strategy for both channels, including quarterly roadmaps for channel focus, testing priorities, and resource allocation, and iterate based on learnings and performance data Hire, manage, and develop a team of expert Growth Marketers, providing clear direction, coaching, and feedback while maintaining a standard of excellence Own reporting and paid conversion metrics end‑to‑end for your channels, consistently identifying, sizing, and advocating for improvements across the full funnel; synthesizing results into a clear narrative for stakeholders and leadership Build and maintain a creative testing engine that consistently produces new concepts and formats across static, video, and emerging placements, working closely with our internal creative team, freelancers, and AI‑enabled tools We’d Love to Hear From You if You Have 4+ years of experience in a performance marketing function, with deep hands‑on ownership in Paid Search & Social. Google Ads required, including strong command of bidding strategy, campaign architecture, automation, and landing‑page optimization. Aptitude for rigorous experimentation, with the ability to structure tests, document learnings, and relentlessly drive channel improvement Deep experience with data analytics and visualization platforms such as Looker, Google Analytics, or Tableau, with the ability to move from raw data to clear insight to actionable next step independently Strong creative judgment, including the ability to write a sharp brief, recognize what makes a high‑performing ad, and build an effective testing pipeline in partnership with a creative team Experience managing or mentoring other marketers. You have a strong track record of making the people around you better. Formal management experience is a plus. Experience with high‑consideration, high‑LTV products and an understanding of how to optimize for full‑funnel quality, not just cost‑per‑lead Demonstrated ability to use AI to create leverage in creative development, insight generation, campaign management, or operational throughput, and a clear point of view on how to push this further A builder and operator mindset. You do not just run campaigns; you build systems, testing frameworks, and processes that compound over time. Strong written and verbal communication skills, with the ability to synthesize performance clearly for stakeholders and executive leadership Amazing attention to detail and comfort working in a fast‑paced environment Benefits The pay range for this position in New York City is $130,000-$180,000/year. The actual base pay offered may vary within the range provided depending on job‑related knowledge, skills, and experience. Stock options or other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law. #J-18808-Ljbffr