Marketing Operations Lead

Marketing Operations Lead

Passion, Inc.

Objective

The Marketing Operations Lead is the systems architect behind Passion's marketing efforts, responsible for owning the marketing tech stack—including HubSpot—while enabling streamlined campaign execution, automation, and reporting across all Passion organizations. This individual partners closely with the Digital Marketing Manager to ensure strategic alignment, operational efficiency, and data integrity across all digital touchpoints.

Essential Duties And Responsibilities

1. CRM + MarTech Stack Ownership

• Own day-to-day management and optimization of HubSpot as the central marketing automation and CRM platform.
• Maintain and expand the marketing tech stack to support evolving campaign needs (integrations, forms, APIs, lead scoring, etc.).
• Ensure data hygiene, governance, organization and list management practices are followed.

2. Marketing Automation & Workflow Enablement

• Build and maintain automated nurture workflows, lead pipelines, and conditional logic flows across campaigns and organizations.
• Support Digital Marketing Team with backend infrastructure for execution.

3. Campaign Infrastructure Support

• Manage tracking mechanisms (UTMs, custom events, tagging) across paid, email, and web efforts.
• Ensure seamless handoff between front-end campaign strategy and backend delivery systems.
• Collaborate with the various team members to maintain accurate tagging across all CRM properties.

4. Reporting & Dashboards

• Build and manage dashboards for campaign performance, channel health, and organizational marketing goals.
• Serve as internal consultant to Marketing Leads and the Digital Marketing Manager for insights and data interpretation.
• Own the rhythm and delivery of regular reporting to Marketing Leads across all teams.

5. Innovation & Scalability

• Champion continuous improvement through tool exploration, AI integration, and emerging MarTech platforms.
• Collaborate with internal tech team to ensure systems + processes are integrated and aligned.
• Identify marketing team process bottlenecks and create solutions to improve execution efficiency.

This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.

Work Schedule: Monday – Friday, 9a - 5p

Supervisory Responsibilities: None

Key Partner: Digital Marketing Manager

Supports: Email, Paid Media, and Web + Analytics Specialists

Reports To: Director of Marketing and Strategy

An Ideal Individual

• 3–5+ years of experience in marketing operations, CRM management, and/or marketing technology roles.
• Bachelor's degree in Marketing, Data Analytics, Communications, or related field.
• Proven hands-on experience with HubSpot (certifications strongly preferred).
• Proficiency with Google Analytics, UTM frameworks, dashboard tools (e.g., Looker, Google Data Studio, HubSpot Reports).
• Proficiency with marketing data flows, web forms, tagging, and cross-channel attribution.
• Systems-minded thinker with a love for structure, logic, and optimization.
• Proactive problem-solver who thrives behind the scenes and supports team wins.
• Excellent verbal and written communicator able to translate technical details to non-technical stakeholders.
• Strong attention to detail and a commitment to data accuracy.
• Open to innovation, experimentation, and continuous learning

Expectations

• Embodies a heart for Jesus, aligning with the mission and values of our organization.
• Adaptable and flexible, with a willingness to take on challenges and exceed expectations in a fast-paced environment.
• Champions the culture and vision of our organization, characterized by a low-drama, high-momentum, positive attitude.
• Demonstrates initiative, dedication, and the ability to work proactively towards achieving marketing goals.
• Active participation in the life of Passion City Church, embracing it as their community and contributing to its mission and values.