Product Marketing Manager

Product Marketing Manager Smartdept. is searching for a Product Marketing Manager for a healthcare technology client located in Broomfield, CO. The ideal candidate will come with 5+ years of experience. This is a full-time, hybrid, permanent position. Compensation for this position is expected to be $95,000–$105,000/year depending on experience level and fit. This role drives market success for a pharmacy automation portfolio serving hospital and healthcare environments. It blends strategic thinking with hands-on execution across omnichannel campaigns, thought leadership, and support for long, complex B2B sales cycles. What You'll Do: Develop and maintain deep expertise in pharmacy automation products, roadmaps, and competitive landscape Build and execute integrated omnichannel campaigns tied to product launches and growth initiatives Define campaign objectives, personas, messaging frameworks, and channel mix across digital, field, events, and sales-enabled marketing Measure and analyze lead generation performance, funnel progression, and conversion rates Define and refine targeted personas across clinical, facilities, operations, IT, and executive buyers Drive thought leadership through white papers, articles, webinars, and presentations Plan and execute brand presence at regional and national trade shows (up to 30% travel, including international) Own annual marketing calendars and align product priorities, campaign timing, and sales objectives Organize and facilitate a customer advisory board program Collaborate with sales, product management, corporate marketing, and regional teams What You'll Need: Education/Experience: Bachelor's degree in Marketing, Business, Engineering, or related field required; MBA a plus 5–8+ years of B2B product marketing experience, preferably in healthcare, automation, capital equipment, or industrial technology Proven experience building omnichannel campaigns tied to measurable outcomes Strong understanding of long, complex B2B sales cycles Excellent written communication skills including writing, editing, and proofreading Comfortable presenting to senior leadership and influencing cross-functional teams Nice-to-Have Skills: Experience with emerging pharmacy automation or robotic medication dispensing systems Familiarity with AI tools for market research Strong project management and analytical skills smartdept. inc.