Senior Data Scientist

Senior Data Scientist

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

As a Senior Data Scientist, you'll solve complex marketing and business challenges—from cross-channel media and customer experience optimization to segmentation, targeting and business strategy—by accessing, integrating, manipulating, mining and modeling a wide array of data sources.

Job Responsibilities:

• Translating and reframing marketing and business questions into analytical plans.
• Using distributed computing systems to ingest, access and integrate disparate big data sources.
• Conducting extensive exploratory analysis to identify relevant insights, useful transformations and analytical applications.
• Applying quantitative techniques, including statistical and machine learning, to uncover latent patterns in the data.
• Building and testing scalable data pipelines or models for real-time applications.
• Summarizing, visualizing, communicating and documenting analytic concepts, processes and results for technical and non-technical audiences.
• Collaborating with internal and external stakeholders to establish clear analytical objectives, approaches and timelines.
• Sharing knowledge, debating techniques, and conducting research to advance the collective knowledge and skills of our Data Science practice.

We're looking for rigorous analytic training and 3+ years professional experience in a data science or analytics role, which typically includes:

• A Bachelor's or Master's degree in a quantitative field such as statistics, mathematics, econometrics, operations research, data science, computer science, engineering, marketing or social science methods.
• Hands-on experience mining data for decision-focused insights.
• Hands-on experience running common statistical or machine learning procedures, such as descriptive statistics, hypothesis testing, dimension reduction, feature transformation, supervised or unsupervised learning.
• Hands-on experience using Python or R, SQL, and distributed computing systems such as Hadoop or AWS.
• Familiarity with Linux and/or Spark preferred.
• Demonstrated interest in marketing analytical applications.
• Demonstrated self-starter who thrives in a fast-paced environment with flat structure.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Digitas is an equal opportunity employer. Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $88,540.00 - USD $141,687.00/Annually.