Paid Media Lead Growth & ROI (Hybrid)

Job Summary: The Rollins College Office of Marketing is seeking a Paid Media Assistant Director with demonstrated skills and experience in utilizing paid advertising for lead generation. We are looking for the right candidate who is constantly engaged in finding best practices in digital advertising and can also keep up with daily optimizations of a dozen active campaigns. You will be challenged to understand and target various market audiences and develop full-funnel digital advertising campaigns across multiple channels to cultivate interest and well-qualified leads for the College’s Professional Advancement and Graduate Studies programs. The perfect candidate understands all mainstream self-service advertising platforms, including but not limited to Meta Ads Manager, TikTok Ads Manager, Google Ads, LinkedIn Ads Manager, and Mountain (connected TV ad platform). You enjoy developing qualified leads through your campaigns, and data is your passion. You have demonstrated skills in lead generation campaigns, ROI reporting, and campaign optimization. Your detailed project management mindset is vital in this role to ensure campaigns run smoothly and are optimized regularly. The ability to prioritize efforts and help manage departmental workflow in a fast-paced environment is highly valued. The Assistant Director plays a key role on the marketing team, working with teammates across the office, including editorial, creative, videography, photography, and social media, and the integrated marketing and operations teams in the enrollment office. The ideal individual for this role will lead the activation of core digital marketing strategies and technologies relating to paid search, paid social, and other key paid digital media channels (connected TV, audio streaming, etc.). Primary Responsibilities Develops and supports paid search & paid social marketing activation and analysis. Reports to the marketing and enrollment teams on leads generated and full-funnel campaign ROI. Produces clear and concise strategic recommendations for brand and enrollment teams to drive profitable outcomes against recruitment objectives through paid digital media activation. Creates compelling ad copy, headlines, and visuals that align with College objectives and resonate with target audiences. Conducts A/B testing and experiments to improve ad performance, landing page conversions, and overall campaign effectiveness. Serves as a stakeholder for digital marketing best practices across web, CRM, and marketing automation platforms to safeguard media investment across all paid channels. Tests and manages all conversion tracking and measurement tools, including platform-level event tracking (native and API) and Google Tag Manager. Helps lead the College’s relationship and contract negotiations with media channels and marketing automation software to assess the efficacy of those partnerships and make recommendations to leadership on how to budget for and leverage them on an ongoing basis. Develops and documents processes for best-in-class integrated media leveraging tools such as: Meta Ads Manages TikTok Ads Manager, Google Ads, LinkedIn Ads Manager, Mountain, Google Tag Manager, GA4, and more. Stays up to date with industry trends, platform updates, and emerging social media advertising techniques. Minimum Qualifications & Education: Bachelors' degree from an accredited university or college. At least5 years of experience in paid, owned, and earned digital marketing with a specialized focus on paid digital media (Paid Social, Paid Search, PPC, SEM, Display, Online Video, etc.). Preferred Qualifications: Experience working in higher education. Meta Certified Professional, Google certified (Display, Video), Google Ads Search certified. Knowledge, Skills, and Abilities: Experience should include developing and supporting digital marketing strategies and managing digital media budgets and accounts. Knowledge of current digital consumer behavior trends, attitudes, preferences, and needs. Proven track record of results from paid media campaigns. Strong analytical skills, including the ability to assess data and draw key consumer, brand, and competitive insights. Demonstrated proficiency in organizing and planning projects, with a strong project management skillset. Knowledge and experience with fundamental site architecture as it impacts and influences search engine and digital marketing. Excellent verbal and written communication skills, proficiency in spelling, grammar, punctuation, and style are necessary. Skilled multi-tasker, excellent listener, and extremely organized. Ability to graciously take direction and efficiently implement feedback. Ability to work independently and proactively to keep multiple projects moving, but also work as part of a more integrated team on larger initiatives. Work Environment: Campus-based, front-facing customer service position, and the ability for flexible hybrid scheduling Prolonged periods of sitting at a desk and visual strain working on a computer Ability and willingness to work flexible hours including evenings and weekends Instructions to Applicants: To apply, please submit an application and upload the following materials: Resume Cover letter Benefits & Perks: 25 Days - Paid Time Off (vacation, sick and personal time) 10 Days - Paid Holidays 5 Days - Paid College Closure Days Eligible for Medical, Prescription, Dental & Vision Insurances (within 30 days of hire) 100% Employer-Funded Health Reimbursement Account ($125+/month) 100% Employer-Paid Short & Long Term Disability Insurance Domestic Partner Benefits 11.5% Employer Retirement Contributions Discounted On-Campus Dining Meal Plans Free On-Campus Parking Free Access to Campus Amenities (gyms, pools, library, sporting events and more) Free Full Tuition for Employees and their Families Pet Insurance 100% Employer-Funded Employee Assistance Program Flexible Spending Accounts Award-Winning Wellbeing Programs Plus More! Additional Perks: Rollins College is conveniently located on multiple Lynx Bus Routes (Winter Park/Rosemont-9 & Winter Park/Springs Village-23) and within walking distance from the Winter ParkSunRail Station Local & National Discount Programs, including Winter Park Locations (i.e. shops, restaurants, gift cards, and more) Free E-Training Courses & Professional Development Opportunities IT Software & Laptop Discounts (Apple, Lenovo, and more) College Bookstore Discounts Annual Service Awards & Recognition Programs Discover what it's like to live in Orlando:Live, Work, Play and Learn Plus More! Rollins offers a competitive salary, along with our generous full-time benefits package. Click here to review our fullbenefits package . Our Service Excellence Philosophy: At Rollins, we strive to be responsive, respectful, collaborative, competent, and inclusive in all that we do. Whether serving prospective or current students, alumni, local residents, or our fellow faculty and staff colleagues, these standards define the Rollins service experience. Click here to learn more about our commitment to Service Excellence at Rollins College! Equal Employment Opportunity: Rollins College is an equal opportunityinstitution.Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by College policy or federal, state, or local law for employment and in our educational programs and activities. To learn more about our commitments, visit click here .Any applicant who requires reasonable accommodations for any part of the application or hiring process may contact us by phone or in writing to View email address on click.appcast.io | View phone number on click.appcast.io. Employment Eligibility: All new employees must be eligible and show employment eligibility verification by the first date of employment at Rollins College, as legally required (e.g., Form I-9). Rollins College will require proof of authorization to work in the United States. Further, based on the September 19, 2025, Presidential Proclamation and accompanying guidance from the USCIS and Department of State, the College may not be able to offer H-1B sponsorship. Particularly the College is not able to pay the required fee accompanying new H-1B visa petitions. FLSA Status: Exempt Service Months: 12 #J-18808-Ljbffr