Director of E-commerce
Calbee America
Director of E-commerce
The Director of E-commerce will play a pivotal role in shaping the future of Calbee America's digital growth, leading the strategy and execution across marketplaces and e-commerce channels. This role is the single accountable owner of e-commerce performance, driving marketplace excellence, digital shelf quality, and scalable growth across all digital commerce channels. As we build toward the next phase of expansion, this leader will define how Calbee shows up across every e-commerce touchpoint, establishing best-in-class capabilities and setting the foundation for long-term, sustainable digital growth.
Marketplace & E-Commerce Performance
- Marketplace Ownership: Total P&L and performance ownership of Amazon and other pure play ecommerce marketplaces, focusing on conversion, content quality, and brand presentation.
- Operational Execution: Partner closely with Sales and Supply Chain to ensure strong execution, high in-stock levels, and seamless fulfillment across priority SKUs.
- Metric Optimization: Drive continuous improvements in key digital metrics, including conversion rate, share of search, and ratings/reviews.
E-Commerce Strategy & Scalability
- Channel Expansion: Identify and validate emerging e-commerce channels (i.e. TikTok shop, DTC), defining the operating models and unit economics required for successful entry.
- Channel Health: Ensure the "digital shelf" is best-in-class, maintaining high standards for PDPs, product names, product data, imagery, and customer experience.
- Champion a "Digital-to-Shelf" strategy: Partner with our internal team to leverage high-intent retail media networks (Walmart Connect, Roundel) and social campaigns to drive foot traffic, converting digital browsers into in-store buyers.
Agency & Performance Management
- Execution: Manage external agencies and contractors focused on marketplace operations to ensure accountability and high-quality delivery.
- Benchmarks: Establish clear performance benchmarks for all e-commerce channels to drive long-term growth.
Required Competencies
- Analytical Ability
- Communication
- Attention to detail
- Proactivity
- Strategic
Required Qualifications & Skills
- Experience: 10+ years in digital and e-commerce roles, ideally within CPG or high-growth consumer brands.
- Marketplace Expertise: A proven track record of building and scaling e-commerce capabilities, specifically within the Amazon ecosystem.
- Strategy: Experience leading end-to-end e-commerce strategy, from initial marketplace setup to mature performance execution.
- Education: Bachelor's degree, MBA preferred.
- Demonstrated ability to lead and influence cross-functional and leadership teams
- Open to remote. Roles requires 10% travel.
Calbee North America is an equal opportunity employer dedicated to a policy of non-discrimination in employment on the basis of race, color, age, sex, religion, national origin, disability, veteran status, citizenship, ancestry, genetic information, sexual orientation, gender identity, marital or familial status or any other legally protected status.
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