Digital Content Specialist
Department of the Air Force
Job Title
Job Description
Works under the direction of the Marketing Director to plan, produce, and manage content for the 21st Force Support Squadron, including social media, photo/video, graphics, website updates, digital communications, and online business listings.
Assists with the creation of marketing collateral while ensuring all content is accurate, timely, aligned with the squadron's overall marketing strategy, and optimized for search visibility and discoverability.
Regularly reviews and updates content across platforms, including adding, revising, or removing information as needed, based on input from the Marketing Office or approved leadership.
Uses strong writing and editing skills to develop communications across multiple platforms, including social media, email campaigns, video scripts, and other materials.
Designs and develops multimedia such as photo, video, graphics, animation, and layouts that align with overall marketing strategy, and may assist in hosting live streams.
Assists co-workers with marketing projects and tasks as needed to support the overall mission of the department.
Contributes to the distribution of content across multiple platforms, including Facebook, Instagram, YouTube, and emerging channels.
Assists with digital communications such as email and text campaigns under the direction of the Marketing Director.
Ensures all content complies with Air Force, DoD, and copyright regulations, as well as brand and security guidelines established by governing agencies.
Build community engagement and brand awareness, driving participation in FSS events, activities, and services, while supporting overall mission objectives.
Supports the marketing department in data collection and analysis, including surveys and other feedback methods.
Supports event coverage (day/evening/weekend/holiday), including photography and videography, to ensure activities are accurately represented and shared with the community.
Supports collateral updates in FSS facilities to ensure marketing materials remain current.
May also assist with or present at briefings and events.
Performs other duties as assigned in support of the marketing office and squadron.
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