Head of Marketing

Lean Marketing - Home of The 1-Page Marketing Plan

We're scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine driving one of the best-known small-business marketing brands in the world. If you're obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, you'll love building a system here that prints predictable revenue.


This is a direct-response marketing role within an expert-led business. We need someone who understands how authority, ideas, lead magnets, email sequences, webinars, VSLs, sales pages, offers, and sales conversations work together to create revenue.

Ideally, you've worked in coaching, consulting, online education, expert-led brands, masterminds, paid communities, certification programs, book funnels, or similar businesses where trust, authority, education, and conversion drive growth.

You won't be starting from scratch. We already have a strong brand, proven offers, existing funnels, sales leadership, RevOps support, a bestselling book, and years of intellectual property built through The 1-Page Marketing Plan. The opportunity here is to make all of it work together better.

This is a leadership role, but not a purely managerial one. You'll set direction, manage the team, work with vendors and contractors, and own performance. But we run lean, so you also need to be hands-on enough to improve the work, unblock execution, and keep things moving.

When you do your job well, we don't just grow. We become the best example of the kind of marketing we teach.

What You'll Own Each Week

• Own the performance of the marketing engine across traffic, funnels, nurture, conversion, content, and pipeline contribution.
• Build and optimise conversion funnels, including VSL-to-booking funnels, webinar funnels, lead generation funnels, nurture sequences, and customer journeys using HubSpot.
• Personally build and improve landing pages, email campaigns, segmentation, forms, workflows, campaign tracking, and reporting dashboards inside HubSpot.
• Identify leaks across the funnel, prioritise the biggest opportunities, and drive measurable improvements in lead quality, nurture-to-booking, show-up rates, and conversion.
• Lead multi-channel campaign execution across email, LinkedIn, YouTube, partnerships, affiliates, book marketing, and paid channels where relevant.
• Align weekly with Allan Dib on personal brand and and content priorities, then translate those ideas into clear campaigns and execution plans.
• Coordinate with our publisher and Amazon ads team on book marketing campaigns and related initiatives.
• Own the quality bar across landing pages, emails, funnels, website assets, campaigns, and content so weak work does not ship.
• Own website strategy and quality, including landing page structure, UI/UX, messaging flow, user journey, and conversion performance.
• Lead the marketing team across copy, content, and systems support, setting priorities, creating accountability, and keeping all moving parts aligned.
• Partner closely with Sales to improve lead quality, funnel conversion, sales enablement, and revenue performance.
• Use HubSpot reporting, funnel metrics, campaign data, and business KPIs to identify issues early, propose fixes, and improve overall marketing efficiency.
• Manage the monthly marketing budget with clear accountability for performance and return.

What Good Looks Like (30/60/90)

• 30 Days
  • Learn brand, voice, manifesto, systems, scoreboards, offers, and customer journey.
  • Audit funnels, campaigns, segmentation, reporting, content, and KPIs.
  • Identify major leaks, weak points, and highest-leverage opportunities.
  • Establish ownership, reporting rhythm, and execution cadence.
• 60 Days
  • Launch and optimise priority campaigns.
  • Improve segmentation, nurture performance, and customer journey flow.
  • Raise the quality standard across assets and campaigns.
  • Improve alignment across marketing, sales, content, and RevOps.
• 90 Days
  • Demonstrate measurable improvements in key funnel metrics.
  • Increase qualified opportunity generation.
  • Improve conversion performance across priority campaigns.
  • Fully own weekly marketing execution and reporting.
  • Operate as the clear leader of the marketing department.

Metrics You Own

• Lead-to-client conversion (goal: 0.5% → 1.5%)
• Qualified call volume (30-50% increase)
• CAC (maintain or improve while scaling)
• Content velocity (3-5/week)
• Nurture → booking conversion
• Funnel efficiency (weekly leak fixes)
• Engagement + subscriber growth

Interfaces & Rhythm

• Head of Sales: Weekly alignment on lead quality, conversion, messaging, sales enablement, and funnel performance
• Allan Dib: Weekly content and brand strategy alignment
• CEO: Strategic alignment, brand strategy, positioning, priorities, resourcing, budget, and growth objectives
• Copywriter / Marketing Generalist: Campaign execution, funnel implementation, email marketing, and copy support
• Content Lead / Videographer: Content production, asset needs, YouTube, short-form, and execution priorities
• VA: Support, editing, design, implementation follow-through
• RevOps & Automation Engineer: HubSpot architecture, automation, attribution, reporting, and technical implementation support
• Publisher + Amazon Ads Team: Monthly coordination on book marketing campaigns and related initiatives
• Leadership: Weekly KPI review, prioritization, and strategic adjustment

Who Thrives Here

• High-Ownership Operator: Acts like the business is theirs. Fixes problems before they become someone else's problem.
• Direct-Response Thinker: Understands that marketing exists to create action. Thinks in hooks, offers, conversion paths, lead quality, and measurable outcomes.
• Strategic Executor: Can think at 10,000 feet and execute at 1,000 feet. Builds the plan, then helps drive it into reality.
• Data-Obsessed Truth-Seeker: Lives in the numbers. Uses evidence over opinions and prioritizes based on leverage.
• Marketing Craftsman: Knows what good looks like. Can articulate why something is weak and improve it rather than just critique it.
• Founder Fluent: Can work closely with strong founders, challenge ideas respectfully, and turn vision into execution.
• A-Player Pace: Moves fast, learns quickly, and thrives in a high-performance environment.

Day 1 Non-Negotiables:

• Direct-Response Marketing Fluency: You understand hooks, offers, lead magnets, VSLs, webinars, nurture sequences, sales pages, CTAs, conversion paths, and campaign performance.
• Information Marketing / Education Market Familiarity: You understand businesses where trust, authority, expertise, education, and conversion drive growth.
• HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages, campaigns, reporting, and funnel management.
• Funnel Builder: Can personally build and improve landing pages, nurture sequences, lead magnets, webinar funnels, and customer journeys.
• Taste & Conversion Judgment: You know what good looks like across messaging, design, funnel flow, and conversion. You can spot weak positioning, sloppy execution, confusing UX, and missed conversion opportunities quickly, and you know how to make them better.
• Data-Obsessed Operator: Knows how to diagnose conversion problems, identify bottlenecks, and prioritize the right improvements.
• Messaging Strategist & Ruthless Editor: Owns clarity, positioning, messaging quality, and conversion-focused communication.
• Campaign Ownership: Has personally launched and managed campaigns end-to-end and is accountable for outcomes, not just activity.
• Project & Sprint Management: Strong prioritization, planning, and execution discipline.
• Leadership Presence: Comfortable contributing to leadership discussions and representing the marketing function at a senior level.
• Founder Fluency: Has worked directly with a founder before.

What You'll Love

• You get real ownership of the marketing engine.
• A globally recognized brand with strong authority and trust.
• Existing funnels, proven offers, and real infrastructure to build on.
• Direct access to Allan Dib and Anna Kloth.
• RevOps support and a growing sales organization to partner with.
• The opportunity to shape the next stage of the marketing department.
• Fast cycles, high standards, and meaningful influence on growth.
• 38 days PTO. Fully remote. International team.

Not For You If...

• You need constant direction.
• You prefer managing agencies over building things.
• You avoid accountability for numbers.
• You want to stay purely strategic.
• You've never personally built marketing assets yourself.
• You get overwhelmed by pace, feedback, or high standards.
• You think marketing success is measured by activity instead of outcomes.

Compensation & Structure

This is a full-time, fully remote independent contractor role. Candidates can be based anywhere, but the role requires meaningful overlap with both U.S. West Coast and Australian East Coast working hours, including regular live collaboration across both time zones. Because of that, it will not be practical from every location.

Compensation for this role is structured as base plus a performance-based bonus, with total compensation typically ranging from $120,000 to $160,000 depending on experience, pedigree, and fit. Bonus compensation is tied to specific pre-agreed quarterly targets.

Even though this is a contractor role, we offer 38 days PTO . We do not offer traditional employee benefits.