Market Research Analyst, Entertainment, Gaming & Tech

Opportunity We are seeking passionate, curious, and motivated individuals to join NRG as Research Analysts, with start dates throughout Summer 2026. As part of our Client Services team, you will work with world‑class researchers to answer critical business questions that shape culture—from optimizing award‑winning films, TV shows and games to enhancing everyday technology products. In this role, you’ll be hands‑on across the full project lifecycle, from questionnaire design and data analysis to delivering impactful reports. Your Impact Support all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, data analysis and storytelling Projects may include methods such as concept evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, market sizing and segmentation. Thoughtfully leverage AI tools, such as ChatGPT, Gemini, Claude, among other emerging platforms, to streamline workflows, unlock new ways of thinking and elevate the quality and impact of our work. Help drive quality control processes at each step of the research lifecycle, from checking survey programming logic, questionnaire proofing, number checking and proofing reports and presentations for accuracy. Translate data into clear, actionable insights and recommendations through visual, creative and story‑driven reports. Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines. Assist with translating data into clear, actionable insights and recommendations through highly visual, creative and story‑driven presentations. Who We're Looking For Experience – Prior internship or work experience in market research or consumer insights is a plus, but not required. If you don’t have relevant work experience, we would love to hear about academic qualitative or quantitative research projects such as primary survey research, experimental psychology studies, social media analysis, ethnographic research, or other relevant projects. Your degree(s) – You have (or are about to graduate with) a B.A./B.S. degree in areas such as Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome! AI Fluency – Enthusiasm for adopting AI tools to optimize workflows, paired with the strong judgement and critical thinking needed to validate AI outputs. Curiosity and Critical Thinking – You are genuinely interested in seeking information on the “whys,” always digging for more information to understand what makes consumers tick. Whether it’s understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn. Data Driven – You’re comfortable working with structured and unstructured data to identify trends, uncover insights, and tell a clear story. Experience visualizing data in tools such as Excel, PowerPoint, Google Docs, and Google Slides is preferred. Familiarity with statistical packages such as SPSS or Qualtrics is a plus, as is exposure to techniques such as statistical significance testing, correlation analysis, multivariate analysis, cluster/segmentation analysis, conjoint analysis, or discrete choice modeling. Writing and Storytelling – You know how to connect the dots and turn complex research findings into clear, compelling narratives. You’re not just reporting what the data says – you’re explaining what it means and why it matters. Passion – A passion or desire to learn about entertainment, technology, gaming, sports and/or lifestyle sectors. Self-starter – Internally‑motivated, proactively gets things done well, regardless of challenges encountered. Clear and Proactive Communicator – Excellent written and verbal communication skills, comfortable asking questions and sharing your point of view. Hawk-eyed attention to detail – Notices when font sizes change unexpectedly or a proper noun isn’t capitalized. Errors don’t get past you and you are always focused on ensuring high levels of quality control and reporting. Problem Solver – Natural problem solver, looks for solutions, not roadblocks. Expert multitasker – Manages time and multiple competing priorities to meet deadlines. Great Team Member – Team player who works collaboratively and harmoniously within a team and across teams, comfortable connecting with colleagues remotely, welcomes feedback, and helps get the job done. Position Type This is a full‑time, exempt position. What We Offer Flexible/Remote work with optional usage of our great offices in Playa Vista or New York. Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s. Medical, Dental, and Vision Insurance Plans. 401(k) with company match. Generous paid parental leave. Regular performance evaluations with opportunities for promotions and merit increases. Educational and training reimbursement plan and other training and professional development opportunities. Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more). Resources available for mental health, inclusive care and family building. NRGratitude – our company‑wide employee recognition program. Regular team/company events and activities including annual summer and holiday parties. Pet‑friendly headquarters and pet insurance options. Our Commitment Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Compensation In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $62,000 – $70,500. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location. #J-18808-Ljbffr