Entertainment Market Research Director, Major Video/Social Platform

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what's next, providing fresh insights to spark new ideas. We're a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges-in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

We're proud of our company's values - these values guide us as we navigate sunny days, gray skies and everything in between:

• Do what you love. With conviction.
• Where discovery lives. And impact drives.
• Celebrate difference. Cultivate belonging.
• Big thinking. Collectively inspired.
• Embrace the journey. Be human.

The Opportunity

We are looking for a strategic and innovative Director to join our team that partners with a major technology platform shaping how people create, share, and experience content. This client makes major investments in research and innovation, and we are their agency of record for insights. In this role, you will lead a wide range of research initiatives from proposal through delivery, guiding high-impact studies that shape how millions of users engage with this platform every day. If you thrive in a fast paced environment, enjoy translating complex data into actionable business strategy and seeing how your work influences decisions at the highest level, this is the role for you!


Your Impact

• Drive all phases of custom mixed methods research projects, including proposal drafting, research design, questionnaire and discussion guide development, data analysis and storytelling.
• These projects will inform product evolution, content and communication strategy, as well as platform positioning, and will have a particular emphasis on advanced methods (e.g. segmentations, conjoint, discrete choice modeling, pricing studies and market sizing).
• Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.
• Oversee the full portfolio of research initiatives for this client, ensuring consistency and strategic alignment across projects; maintain continuity in audience definitions, frameworks, and key metrics to build a cohesive, cumulative body of insights that drives stronger decision-making over time.
• Lead, develop, and manage a team of analysts and managers, providing clear, actionable feedback across all phases of project work; actively coach team members to deepen methodological expertise, elevate quality of deliverables, and drive consistent high performance.
• Serve as a trusted partner to the client, building strong relationships, deeply understanding their business objectives, and driving successful project execution and long-term partnership growth.
• Collaborate with senior team members and provide oversight to junior team members in coordinating logistics with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing), and partner with these teams to drive projects forward on stringent timelines.

Who We're Looking For

• Experience - We'd love for you to have 7+ years' experience working in consumer insights, consumer research or in an insights role at an entertainment, media or technology company.
• Your degree(s) - Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees are welcome!
• Passion - An enthusiasm for research, data driven approaches, and strategic thinking. You live and breathe all things creator platforms and you enjoy staying up to date on industry trends and developments. Small talking or deep diving on these topics fuels you.
• Research practitioner - In-depth understanding and experience with a range of complex qualitative and quantitative research methodologies.
• Client- centric - Proven experience nurturing and building relationships with clients, understanding their goals and ensuring we deliver on those and confidently providing strategic guidance to them.
• People Leadership - Proven ability to manage, coach, and develop high-performing teams; skilled at delivering direct feedback, managing performance, setting goals, and growing talent over time.
• Data driven - Expert at working with data to identify trends and insights, including both structured (i.e. data and hard numbers) and unstructured (i.e. interviews and qualitative) data. Advanced data visualization skills using tools such as Excel, PowerPoint, Google Docs and Slides.
• Data analysis techniques and software - Experience with the following data analysis techniques would be awesome: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis. Experience with statistical packages, like SPSS or Q, are a plus.
• Communication and storytelling - Strong writing skills where you can craft a story around data insights and clearly communicate key points in a succinct manner. You have great verbal communication skills as well and are highly skilled at presenting to groups and sharing your point of view.
• Curiosity and critical thinking - You are genuinely interested in seeking information on the "whys," always digging for more information to understand what makes consumers tick. Whether it's understanding why one marketing message is more effective than another or what consumers think we could be using AI for in the future, you can always find something interesting to sink your teeth into. Simply put, you love to learn.
• Self-starter - Internally-motivated who continuously strives to get things done well, regardless of challenges encountered.
• Expert multitasker - Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!
• Hawk-eyed attention to detail - Errors don't get past you and you are always focused on ensuring high levels of quality control and reporting.
• Great Team Member - Team player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing.

Position Type

This is a full-time, exempt position.

What We Offer

We embrace the current era of work and what it means to be a best-in-class employer. We understand the flexibility that is required to recruit and retain incredible talent, whether it's empowering you to do your best work from the comfort of your home or supporting you if you need to take a mental health day for self-care and rest. Below is a unique blend of benefits tailored to meeting the ever-changing professional landscape.

• Flexible/Remote work with optional usage of our great offices in New York
  • Given where our client is based, we are only considering candidates who are based on the East Coast or willing to work East Coast hours
• Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year's
• Medical, Dental, and Vision Insurance Plans
• 401K with company match
• 12 weeks paid Parental Leave
• Regular performance evaluations with opportunities for promotions and merit increases
• Educational and training reimbursement plan and other training and professional development opportunities
• Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)
• Resources available for mental health, inclusive care and family building
• NRGratitude - our company-wide employee recognition program
• Regular team/company events and activities including annual summer and holiday parties
• Pet friendly headquarters and pet insurance options

Our Commitment

Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.


Compensation

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100,000-130,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.