Director, Paid Media

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 600+ locations worldwide. Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Brands Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate. The Big Picture As the Director, Paid Media, you will shape how millions of consumers discover and engage with Edible Brands across the digital landscape. You will lead the strategy, investment, and performance of our paid media ecosystem, translating audience insights and business objectives into campaigns that build awareness, drive engagement, and deliver measurable revenue growth. This is a highly visible, strategic leadership role where you will balance big-picture thinking with hands‑on optimization. From setting media strategy and managing significant budgets to partnering with creative, analytics, and marketing teams, you will ensure every dollar invested works harder and every campaign delivers meaningful impact. You will also lead and develop strong partnerships with agencies, platforms, and vendors. Location: This position will work onsite out of our Corporate Office in Sandy Springs, GA Monday - Friday. What That Looks Like Day to Day Lead the development and execution of integrated paid media strategies across display, paid social, video, programmatic, and other emerging channels. Own paid media budgets and investment strategy, ensuring resources are allocated effectively to maximize ROI and support brand and revenue objectives. Partner with Search and Lifecycle Marketing team members to ensure cohesive strategies and impact. Understand and communicate paid media's impact on search, affiliate, and lifecycle to build the full picture Partner closely with Marketing, eComm, and Analytics teams to define campaign objectives, develop audience strategies, and optimize creative and messaging. Use audience segmentation, consumer behavior, performance data, and market trends to strengthen targeting and improve campaign effectiveness. Monitor campaign performance and translate data into actionable insights, continuously optimizing strategies to improve efficiency, engagement, and growth. Establish, enforce, and track KPIs, analyze performance against goals, and communicate results, opportunities, and recommendations to executive leadership. Build and maintain strong relationships with media agencies, advertising platforms, vendors, and strategic media partners. Stay ahead of emerging paid media channels, technologies, industry trends, and best practices to identify new opportunities for growth. Lead, mentor, and develop a team of paid media professionals, fostering accountability, innovation, collaboration, and continuous improvement. What You Bring (Experience, Knowledge & Skills) Bachelor's degree in marketing, advertising, business, or a related field; advanced degree preferred. 7-10+ years of experience in paid media, digital advertising, or a related field, with a demonstrated track record of driving successful multi-channel campaigns. Deep expertise across paid media channels and platforms, including Google Ads, Meta/Facebook Ads, LinkedIn, programmatic advertising, and digital analytics tools such as Adobe Analytics. Experience leading media strategy within an organization utilizing Marketing Mix Modeling (MMM) Strong analytical and financial acumen, with experience managing significant media budgets, interpreting performance data, and optimizing investment to maximize ROI. Proven experience developing audience strategies, including segmentation, retargeting, and leveraging consumer behavior insights to improve campaign performance. Experience leading and developing high-performing teams and managing relationships with agencies, vendors, media platforms, and external partners. How You Work (Key Attributes) Strategic & Results-Oriented: You connect big-picture business goals to actionable media strategies and measurable outcomes. Data-Driven: You use insights and performance data to make thoughtful decisions, challenge assumptions, and continuously optimize. Collaborative: You build strong partnerships across creative, analytics, product, and marketing teams to bring integrated campaigns to life. Curious & Adaptable: You stay ahead of evolving platforms, consumer behaviors, technologies, and industry trends. Leader & Coach: You develop talent, create accountability, and empower your team to do their best work. Proactive & Resourceful: You identify opportunities, solve problems, and move work forward in a fast-paced, growth-oriented environment. #J-18808-Ljbffr