Director, Category Management - Womens
$170k - $186kCrocs
Director, Category Management - Womens
At Crocs, Inc., every career offers a chance to make a real impact. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.
The Director, Category Management (Women's) for HEYDUDE reports to the VP, Category Management & Merchandising and leads the women's footwear business. This role is responsible for building category strategy through deep consumer, trend, competitive, and marketplace insights while leading end-to-end product creation across a growing multi-category portfolio. This leader will drive revenue and margin growth, identify new opportunities for expansion, and lead cross-functional teams to deliver compelling product strategies that strengthen the women's business.
What You'll Do:
- Build and lead the long-term vision for the Women's footwear business, identifying growth opportunities across categories, occasions and consumers that expand the Brand beyond current product assortment
- Translate consumer insights, trend intelligence, competitive analysis and marketplace data into actionable category strategies that identify white space, and strengthen product positioning
- Partner closely with the VP of Category Management & Merchandising to shape seasonal and long-term product strategies, ensuring clear priorities are established and effectively cascaded across the broader team
- Lead end-to-end product creation lifecycle across multiple product tracks ensuring each initiative has a clear purpose, consumer need and commercial opportunity
- Own category performance by closely monitoring sales, margin, productivity and consumer trends making informed decisions to capitalize on opportunities, mitigate risks and react with speed
- Serve as the category lead within the cross-functional product creation process, driving alignment, decision making, and executional clarity across Design, Development, Marketing, Merchandising and Planning to ensure the Women's product strategy comes to life with excellence
- Drive a multi-category Women's offense that creates dimension across the portfolio balancing innovation, product evolution, newness and productivity
- Build scalable and repeatable processes that improve speed, efficiency, and clarity across the production creation lifecycle
- Challenge conventional thinking and bring a test and learn mindset using curiosity, agility, and strong judgment to move quickly in a fast paced environment
- Lead, coach and develop team members creating a high performing team culture built on accountability, ownership, collaboration and growth
What You'll Bring to the Table:
- Bachelor's degree in Business, Marketing, or a related field, or equivalent relevant experience.
- 7+ years of product or category management experience, preferably within casual or sport lifestyle footwear.
- 5+ years of people management experience with a demonstrated ability to develop and inspire teams.
- Proven track record of success within globally recognized footwear or consumer brands.
- Strong business acumen with experience driving seasonal line plans, revenue, and margin performance.
- Excellent communication and presentation skills, with the ability to influence and align cross-functional stakeholders.
- Comfort operating in a fast-paced, dynamic environment with a bias for action and agility.
- Ability and willingness to travel globally as needed.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Salary or Pay Range: $170,000 - $186,000 Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program. This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
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